Universitat Internacional de Catalunya
Business
Other languages of instruction: English, Spanish,
Teaching staff
Email.
Introduction
This course aims to provide a theoretical and practical view of the news organization at different levels and in their environment. The aim is that the students know the structure and organization of the company, to empower future integration as a professional, either in self-employment or exercising leadership positions.
Pre-course requirements
No.
Objectives
- Understanding the basics of the media company.
- Meet with the external and internal factors that influence the creation and management of media companies.
- Identify the types of media companies, acquiring the knowledge to interpret the differences in the organization of the three levels that are classified.
- Understand the uniqueness of the management of human and technical resources to the release of information as to the object of economic value.
- Identify innovative trends of informative business environment.
Syllabus
1. Introduction
- General notions of company and entrepreneur. Entrepreneurship
- Origin of information companies
- Factors involved in its development
2. Typology
- Definition and characterization of companies
- Ownership, legal form
- Application to the field of information
- Characterization of information companies
3. The information company in the market environment. PESTLE
- The regulation. The financing. The new multimedia environment. Technological and business convergence.
- Internal conditioners. Ownership (public or private). Business culture. Social objectives. Volume.
- Digital disruption and its effects
- Press companies, radio companies, television companies. The new digital paradigm
- Examples and case study
4. The management of information companies
- Organization and management structure: view of organizational charts and departments. Theories and application criteria.
- The financing
- Human resources: talent and people management
- Market focus: analysis, production, marketing.
- A specific case: television production
5. Information companies and their context: strategies
- The value chain
- Market forces
- Strategies and application: local level; national and transnational
- Analysis of communication groups
6. The new labor market
- Conditioners. Current status and prospects
- Self-employment of the journalist, typology of companies
- New services, innovation, tools and resources
7. Seminars
- Detection of opportunities in the information market. Tools, resources and methodology
- Introduction to accounting: analysis of financial statements
- Financial management: application to information companies
- Strategic management: talent management; competing resource management; complexity management
- Case study: companies and corporations
- Final work: analysis of the evolution, strategies and financial statements of an information company
Bibliography and resources
Artero-Muñoz, J. P., Zugasti, R., & Hernández-Corchete, S. (2021). Media concentration in Spain: National, sectorial, and regional groups. Estudios sobre el Mensaje Periodístico, 27(3), 765–777. https://doi.org/10.5209/esmp.76577
Cerezo, P. (2022). Deconstruyendo los medios. Córdoba: Arcopress.
Cunningham, S., Flew, T., & Swift, A. (2015). Media economics. Londres: Palgrave.
De Mateo Pérez, R., Bergés Saura, L., & Sabater Casals, M. (2009). Gestión de empresas de comunicación. Sevilla: Comunicación Social.
Díaz-Noci, J. (2019). Cómo los medios afrontan la crisis: Retos, fracasos y oportunidades de la fractura digital. El profesional de la información, 28(6), e280625. https://doi.org/10.3145/epi.2019.nov.25
Galán, J., Aguado, G., Caro, F. J., & Manfredi, J. L. (2017). Empresa informativa XXI: Planificación estratégica. Madrid: Síntesis.
García-Santamaría, J. V. (2016). Los grupos multimedia españoles: Análisis y estrategias. Barcelona: UOC.
García-Santamaría, J. V., & Pérez-Serrano, M. J. (2020). Grupos de comunicación en España: Madurez y profundas transformaciones en un final de ciclo. Palabra Clave, 23(4), e2345. https://doi.org/10.5294/pacla.2020.23.4.5
Hesmondhalgh, D. (2019). The cultural industries (4th ed.). Los Angeles: SAGE.
Legorburu Hortelano, J. M. (Coord.). (2013). Modelos de convergencia de medios en España I. Madrid: CEU Ediciones.
Medina Laverón, M. (2011). Estructura y gestión de empresas audiovisuales. Pamplona: EUNSA.
Mora-Figueroa, B. (2009). El mercado global de la comunicación. Pamplona: EUNSA.
Nafría, I. (2017). La reinvención de The New York Times. Austin: Centro Knight para el Periodismo en las Américas, Universidad de Texas.
Pérez-Serrano, M., García-Santamaría, J. V., & Rodríguez Pallares, M. (2021). La prensa regional en España: Análisis y prospectiva económica y editorial. Historia y Comunicación Social, 26(1), 181–190. https://doi.org/10.5209/hics.75707
Salaverría, R., & Martínez-Costa, P. (Coords.). (2021). Medios nativos digitales en España: Caracterización y tendencias. Salamanca: Comunicación Social Ediciones y Publicaciones. http://espejodemonografias.comunicacionsocial.es/issue/view/425
Scolari, C. A. (2024). Sobre la evolución de los medios: Emergencia, adaptación y supervivencia. Buenos Aires: Ampersand.
Yuste, B., & Cabrera, M. (2014). Emprender en periodismo. Barcelona: UOC.