Universitat Internacional de Catalunya
Specialised Radio I
Other languages of instruction: English, Spanish,
Introduction
The course aims to provide students with the knowledge, skills, and practical competencies required to conceive, produce, and direct thematic radio programmes. Within the Degree in Audiovisual Communication, it is designed as a technical and creative workshop that introduces students to a range of radio programme formats (music, news, sports, cultural or religious programming).
Pre-course requirements
To have successfully completed the course Introduction to Radio and Podcasting.
Objectives
- To understand the radio market, including both general-interest and specialised radio broadcasting.
- To learn the fundamental concepts and techniques of radio programming.
- To understand the factors that determine the conception and development of radio programmes.
- To understand the structural aspects of radio production and directing.
- To understand the distinctive characteristics of radio programmes as audio products.
- To understand the role and reach of radio programmes beyond traditional broadcast transmission.
Competences/Learning outcomes of the degree programme
- CN01 - Recognise the different roles within artistic and technical production teams.
- CN02 - Identify the various stakeholders in the contemporary audiovisual sector, their roles and the operational dynamics of a digital and globalised environment.
- CN03 - Identify emerging trends and developments within the global audiovisual ecosystem, including new formats and production technologies.
- CN05 - Identify the key factors involved in assessing the economic, technical and creative viability of an audiovisual product in the current market.
- CN06 - Recognise the funding systems used by media groups and companies to support the production of audiovisual projects.
- CN07 - Recognise the main contemporary artificial intelligence tools with applications in the audiovisual sector.
- CP02 - Critically examine contemporary social developments and contextualise audiovisual works appropriately.
- CP03 - Communicate information and original ideas effectively, both orally and in writing, in Spanish, Catalan and English.
- CP04 - Apply professional ethical principles and standards of academic rigour in the audiovisual field, respecting the fundamental right to equality between women and men, promoting human rights, a culture of peace and democratic values, including the use of inclusive, non-discriminatory and stereotype-free language.
- CP05 - Develop multi-platform scripts that take into account the specific characteristics of different audiovisual genres and formats.
- CP07 - Create audiovisual content for commercial purposes, making full use of the expressive possibilities of multimedia environments and maximising creative potential through emerging digital technologies.
- HB01 - Use a range of media research and documentation resources.
- HB02 - Apply professional techniques in body language and voice presentation to create impactful audiovisual content.
- HB04 - Use bibliographic resources, specialised terminology and linguistic structures in English effectively for professional communication in the audiovisual field.
Learning outcomes of the subject
Students will be able to:
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To coordinate the live broadcast of a radio programme or podcast.
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To apply professional presentation techniques to make effective use of their voice and make an impact on listeners through an individual style, using appropriate breathing techniques and managing time, text and pauses effectively.
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To distinguish the wide variety of programmes that can form part of a general-interest radio station and recognise different types of specialised radio, such as music radio.
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To coordinate contributors to a radio programme, radio station or podcast.
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To select the appropriate microphones for each broadcast or sound recording.
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To move beyond the perspective of the spectator and adopt the mindset of an audiovisual creator by studying, analysing and planning all stages of production.
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To recognise classic television formats in order to innovate through new hybrid forms.
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To strategically schedule the distribution and broadcasting of products or programmes across traditional and digital media.
Syllabus
- The radio market.
- Radio writing. Macrostructure and microstructure.
- Radio production.
- Radio genres.
- Programs and programming.
- The magazine program.
- Production, scripting and realization of a free-themed podcast.
Bibliography and resources
Cuní, J. (1999). La ràdio que triomfa. Pòrtic: Eines de periodista.
Martí, J. M. (2008). Factores que inciden en las transformaciones de la radio especializada en el actual contexto digital: Del modelo radio 1.0 al 2.0. En AE-IC (Ed.), Congreso Internacional Fundacional AE-IC. Santiago de Compostela: AE-IC.
Martí, J.M. (2016). 51 ideas para hacer buena radio. Editorial UOC
Martínez-Costa, M.P.; Moreno, E. (Coord.) (2004). Programación radiofónica. Arte y técnica del diálogo entre la radio y su audiencia. Barcelona: Ariel.
Norberg, Eric G. Programación radiofónica: estrategias y tácticas. IORTV 2002.
Pedrero-Esteban, L. M., y García Lastra-Núñez, J. M. (2019). La transformación digital de la radio: diez claves para su comprensión profesional y académica. Tirant Humanidades.
Pedrero-Esteban, L. M., Barrios-Rubio, A., y Medina-Ávila, V. (2019). Adolescentes, smartphones y consumo de audio digital en la era de Spotify. Comunicar, 27(60), 103–112. https://doi.org/10.3916/C60-2019-10
Ries. Al, Trout. J, Kotler. P. Positioning: The battle for your mind.
Rodero, E. (2011). Creación de programas de radio. Madrid: Síntesis.
Sellas, T. y Bonet, M. (2016). L’àudio a Internet: de la ràdio en línia als projectes nadius. Consell de l’Audiovisual de Catalunya (CAC).