Universitat Internacional de Catalunya
Design
Other languages of instruction: English, Spanish,
Introduction
Design has an autonomous operational instrument that allows it to be explained, constructed, given reason for its own existence. It is not necessary to fall into the common mistake of confusing means with ends to identify the Design with the designed object.
Design is not the final product, but the process that precedes and originates it. The design is, therefore, the project. The methodology and the phases developed in its process constitute the personality of the discipline.
Solving design problems involves knowing the phases of the project: analyzing, reflecting, synthesizing and knowing its dual tools: conceptual and technical.
This project activity, which integrates Functional, Cultural (aesthetic), Technological and Economic factors, is one of the basic components of the media strategies of audiovisual communication.
The subject of Design aims to train students in two aspects. One, the one that develops the capacities to express graphically its ideas, and another one, that can expose them to the external world of suitable and controlled form.
Pre-course requirements
No.
Objectives
- Develop the ability to observe, analyze and synthesize.
- Introduce the methodological tools and techniques for creating graphic content in a multimedia environment.
- Know the functionality of design, effectiveness versus creativity.
- Adaptation of the image to the audiovisual medium: creation, layout, and digital retouching.
Syllabus
- The theoretical-practical program of the subject is composed by the following contents:
- Visual language: Levels of representation, semiotics. Compositional fundamentals. The Gestalt.
- The Graphic Form: Basic elements of the form, visual communication techniques. Form and message.
- Visual rhetoric.
- The creative process and infographics.
- Animation techniques. Motion Graphics.
- Adobe Photoshop and Adobe AfterEffects.
Bibliography and resources
ACASO, María: El lenguaje Visual (Paidós, 2009)
ADOBE PRESS: After Effects CS5 (Anaya Multimedia, 2011)
BARROSO Gracía, Jaime; Realización de los géneros Televisivos (Editorial Síntesis, 2002)
BERGSTRÖM, Bo: Tengo algo en el ojo (PromoPress, 2009)
BROCKMANN, Josef Müller: Historia de la comunicación visual (Gustavo Gili, 2005)
CHION, Michel: La audiovisión: Introducción a un análisis conjunto de la imagen y el sonido (Ediciones Paidós, 1998)
COSTA, Joan: Identidad televisiva en 4D (Grupo editorial Design, 2005)
DONDIS, D.A.: La sintaxis de la imagen (Gustavo Gili, 2010)
GLASER, Milton: Milton Glaser Graphic design (Penguin Books, 1983)
HARRIS, Ambrose: Fundamentos de la tipografía (Parramón, 2007)
HERVÁS Ivars, Christian: El diseño gráfico en Televisión: Técnica, lenguaje y arte (Cátedra, 2002)
MEGGS, Philip B.: Historia del Diseño Grafico (Editorial RM, 2009)
OTTO & OLAF: Color y Percepción (Index Book, 2008)
RAFOLS, Rafael: Diseño Audiovisual (Gustavo Gili, 2006)
WIGAN, Mark: Imágenes en secuencia (Gustavo Gili, 2008)
WOOLMAN, Matt: Tipos en movimiento (Index Books,S.L., 2000)