Universitat Internacional de Catalunya

Television Programming

Television Programming
3
16284
2
Second semester
OB
Main language of instruction: Catalan

Other languages of instruction: English, Spanish,

Teaching staff


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Introduction

The course TELEVISION PROGRAMMING provides students with the fundamental knowledge of scheduling and channel selection for audiovisual content distribution. Through the systems used to collect and interpret data on audience viewing habits across both traditional and digital media, students will gain an understanding of the design, organisation, and management of the television schedule as part of a programming strategy aimed at audience acquisition, retention, and segmentation.

Pre-course requirements

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Objectives

  • To understand the fundamentals of audience measurement systems and their role within the audiovisual industry.
  • To analyse the main indicators and methodologies used to collect and interpret audience data across traditional and digital media environments.
  • To understand how audience data are applied to planning, television programming, and strategic decision-making within audiovisual organisations.
  • To analyse television programming strategies and their relationship to audience acquisition, retention, and segmentation.
  • To evaluate the impact of audience measurement on both the primary and secondary markets for audiovisual content.
  • To understand the impact of digital transformation and emerging platforms on audiovisual consumption patterns and programming strategies.
  • To develop the ability to interpret audience data in order to critically evaluate programming decisions and content distribution strategies.
  • To apply the acquired knowledge to the analysis of real-world cases in television programming and audience consumption.

Syllabus

Module I: Audience Analysis and Programming (TV and Digital):

  1. Methodologies for measuring and analyzing audiences
  2. Television audience analysis
  3. Television programming strategies
  4. Digital audiences: measurement, analysis and optimization systems
  5. Social audiences
  6. Cross-media audiences
  7. Measurement and analysis of audiovisual content


Module II: Radio and programming audiences:

  1. The task of radio programming: qualitative and quantitative tools
  2. Traditional programming models: generalist radio and thematic radio formats.
  3. Digital disruption. New platforms, new audiences. Podcasting.
  4. Overview of the evolution of the audience market according to formats
  5. Characterization of the state market and the Catalan market.
  6. The future of radio programming

Bibliography and resources

Bonet, M., & Sellas, T. (2019). Del flujo al stock: El programador radiofónico ante la gestión del catálogo digital. Profesional de la Información, 28(1). https://doi.org/10.3145/epi.2019.ene.09

Espinosa-Mirabet, S., Gutiérrez, M., & Martí-Martí, J.-M. (2021). RAC 1: Análisis de un caso de éxito de emisora de radio. Profesional de la Información, 30(3), e300303. https://doi.org/10.3145/epi.2021.may.03

Gallardo-Camacho, J., & Pulido Núñez, F. (2022). Radiophonic genres with the most audience in Spain: From waves to podcast. TECHNO REVIEW. International Technology, Science and Society Review / Revista Internacional de Tecnología, Ciencia y Sociedad, 11(1), 69–87. https://doi.org/10.37467/gkarevtechno.v11.3075

Pedrero-Esteban, L. M., Marín-Lladó, C., & Martínez-Otón, L. (2022). La programación radiofónica en la era del consumo bajo demanda: Evolución de la oferta generalista en España (1999–2020). Estudios sobre el Mensaje Periodístico, 28(2). https://doi.org/10.5209/esmp.80720

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