Universitat Internacional de Catalunya

Television Programming

Television Programming
3
16284
2
Second semester
OB
Main language of instruction: Catalan

Other languages of instruction: English, Spanish,

Teaching staff


Email.

Introduction

The course TELEVISION PROGRAMMING provides students with the fundamental knowledge of scheduling and channel selection for audiovisual content distribution. Through the systems used to collect and interpret data on audience viewing habits across both traditional and digital media, students will gain an understanding of the design, organisation, and management of the television schedule as part of a programming strategy aimed at audience acquisition, retention, and segmentation.

Pre-course requirements

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Objectives

  • To understand the fundamentals of audience measurement systems and their role within the audiovisual industry.
  • To analyse the main indicators and methodologies used to collect and interpret audience data across traditional and digital media environments.
  • To understand how audience data are applied to planning, television programming, and strategic decision-making within audiovisual organisations.
  • To analyse television programming strategies and their relationship to audience acquisition, retention, and segmentation.
  • To evaluate the impact of audience measurement on both the primary and secondary markets for audiovisual content.
  • To understand the impact of digital transformation and emerging platforms on audiovisual consumption patterns and programming strategies.
  • To develop the ability to interpret audience data in order to critically evaluate programming decisions and content distribution strategies.
  • To apply the acquired knowledge to the analysis of real-world cases in television programming and audience consumption.

Competences/Learning outcomes of the degree programme

  • CN01 - Recognise the different roles within artistic and technical production teams.
  • CN02 - Identify the various stakeholders in the contemporary audiovisual sector, their roles and the operational dynamics of a digital and globalised environment.
  • CN03 - Identify emerging trends and developments within the global audiovisual ecosystem, including new formats and production technologies.
  • CN05 - Identify the key factors involved in assessing the economic, technical and creative viability of an audiovisual product in the current market.
  • CN06 - Recognise the funding systems used by media groups and companies to support the production of audiovisual projects.
  • CN07 - Recognise the main contemporary artificial intelligence tools with applications in the audiovisual sector.
  • CP02 - Critically examine contemporary social developments and contextualise audiovisual works appropriately.
  • CP03 - Communicate information and original ideas effectively, both orally and in writing, in Spanish, Catalan and English.
  • CP04 - Apply professional ethical principles and standards of academic rigour in the audiovisual field, respecting the fundamental right to equality between women and men, promoting human rights, a culture of peace and democratic values, including the use of inclusive, non-discriminatory and stereotype-free language.
  • CP05 - Develop multi-platform scripts that take into account the specific characteristics of different audiovisual genres and formats.
  • CP07 - Create audiovisual content for commercial purposes, making full use of the expressive possibilities of multimedia environments and maximising creative potential through emerging digital technologies.
  • HB01 - Use a range of media research and documentation resources.
  • HB02 - Apply professional techniques in body language and voice presentation to create impactful audiovisual content.
  • HB04 - Use bibliographic resources, specialised terminology and linguistic structures in English effectively for professional communication in the audiovisual field.

Learning outcomes of the subject

Students will be able to:

  1. To coordinate the live broadcast of a radio programme or podcast.

  2. To apply professional presentation techniques to make effective use of their voice and make an impact on listeners through an individual style, using appropriate breathing techniques and managing time, text and pauses effectively.

  3. To distinguish the wide variety of programmes that can form part of a general-interest radio station and recognise different types of specialised radio, such as music radio.

  4. To coordinate contributors to a radio programme, radio station or podcast.

  5. To select the appropriate microphones for each broadcast or sound recording.

  6. To move beyond the perspective of the spectator and adopt the mindset of an audiovisual creator by studying, analysing and planning all stages of production.

  7. To recognise classic television formats in order to innovate through new hybrid forms.

  8. To strategically schedule the distribution and broadcasting of products or programmes across traditional and digital media.

Syllabus

Module I: Audience Analysis and Programming (TV and Digital):

  1. Methodologies for measuring and analyzing audiences
  2. Television audience analysis
  3. Television programming strategies
  4. Digital audiences: measurement, analysis and optimization systems
  5. Social audiences
  6. Cross-media audiences
  7. Measurement and analysis of audiovisual content


Module II: Radio and programming audiences:

  1. The task of radio programming: qualitative and quantitative tools
  2. Traditional programming models: generalist radio and thematic radio formats.
  3. Digital disruption. New platforms, new audiences. Podcasting.
  4. Overview of the evolution of the audience market according to formats
  5. Characterization of the state market and the Catalan market.
  6. The future of radio programming

Bibliography and resources

Bonet, M., & Sellas, T. (2019). Del flujo al stock: El programador radiofónico ante la gestión del catálogo digital. Profesional de la Información, 28(1). https://doi.org/10.3145/epi.2019.ene.09

Espinosa-Mirabet, S., Gutiérrez, M., & Martí-Martí, J.-M. (2021). RAC 1: Análisis de un caso de éxito de emisora de radio. Profesional de la Información, 30(3), e300303. https://doi.org/10.3145/epi.2021.may.03

Gallardo-Camacho, J., & Pulido Núñez, F. (2022). Radiophonic genres with the most audience in Spain: From waves to podcast. TECHNO REVIEW. International Technology, Science and Society Review / Revista Internacional de Tecnología, Ciencia y Sociedad, 11(1), 69–87. https://doi.org/10.37467/gkarevtechno.v11.3075

Pedrero-Esteban, L. M., Marín-Lladó, C., & Martínez-Otón, L. (2022). La programación radiofónica en la era del consumo bajo demanda: Evolución de la oferta generalista en España (1999–2020). Estudios sobre el Mensaje Periodístico, 28(2). https://doi.org/10.5209/esmp.80720

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