Universitat Internacional de Catalunya
Graphics
Other languages of instruction: English, Spanish,
Introduction
The Graphism course builds upon the Design course and introduces us to animation techniques using After Effects, as well as creating graphics and digital post-production in audiovisual environments.
The Graphism course aims to train students in two areas. One is to develop the ability to express their ideas graphically, and the other is to be able to present them to the outside world in an appropriate and controlled manner.
Pre-course requirements
To have passed the Design course.
Objectives
- To introduce students to the tools and techniques for creating animated graphic content in an audiovisual environment.
- To familiarize students with the intuitive interface of After Effects and its similarity and integration with other Adobe programs.
- To proficiently handle and understand the main features of After Effects, its system, and workflow.
- To develop the ability to create motion graphics and digital post-production projects, from initial concept to final render.
- To understand the most commonly used file systems for video export.
- To develop observational, analytical, and synthesis skills.
Competences/Learning outcomes of the degree programme
- CN01 - Recognise the different roles within artistic and technical production teams.
- CN02 - Identify the various stakeholders in the contemporary audiovisual sector, their roles and the operational dynamics of a digital and globalised environment.
- CN03 - Identify emerging trends and developments within the global audiovisual ecosystem, including new formats and production technologies.
- CN05 - Identify the key factors involved in assessing the economic, technical and creative viability of an audiovisual product in the current market.
- CN06 - Recognise the funding systems used by media groups and companies to support the production of audiovisual projects.
- CP02 - Critically examine contemporary social developments and contextualise audiovisual works appropriately.
- CP03 - Communicate information and original ideas effectively, both orally and in writing, in Spanish, Catalan and English.
- CP04 - Apply professional ethical principles and standards of academic rigour in the audiovisual field, respecting the fundamental right to equality between women and men, promoting human rights, a culture of peace and democratic values, including the use of inclusive, non-discriminatory and stereotype-free language.
- CP05 - Develop multi-platform scripts that take into account the specific characteristics of different audiovisual genres and formats.
- CP06 - Apply innovative image and sound techniques in audiovisual productions, integrating emerging technologies.
- CP07 - Create audiovisual content for commercial purposes, making full use of the expressive possibilities of multimedia environments and maximising creative potential through emerging digital technologies.
- HB01 - Use a range of media research and documentation resources.
- HB02 - Apply professional techniques in body language and voice presentation to create impactful audiovisual content.
- HB03 - Critically analyse contemporary audiovisual genres and formats using professional aesthetic and narrative criteria.
- HB04 - Use bibliographic resources, specialised terminology and linguistic structures in English effectively for professional communication in the audiovisual field.
Learning outcomes of the subject
Students will be able to:
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To stimulate artistic creativity by defining an individual style and developing lateral thinking.
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To master audiovisual language in order to create impactful content, integrating music into audiovisual narratives.
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To coordinate the teams and departments involved in the production or filming of a cinematographic work.
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To attend to the nuances of the final stages of audiovisual editing and post-production in order to produce professional artistic works.
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To distinguish the techniques, elements and effects used to immerse viewers in an atmosphere through the audiovisual experience.
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To edit pre-recorded material with a sense of rhythm and narrative coherence, keeping up to date with the main techniques for creating impactful and effective audiovisual content.
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To acquire technical skills in the main technologies for recording and editing image and sound.
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To devise coherent and consistent stories, while remaining flexible enough to adapt elements of the original text to the demands of a viable final audiovisual project.
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To move beyond the perspective of the spectator and adopt the mindset of an audiovisual creator by studying, analysing and planning all stages of production.
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To innovate through the hybridisation of formats and genres in order to adapt audiovisual content to new sensibilities and social trends.
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To express personal concerns artistically through documentary filmmaking, exploring this audiovisual genre both in its informative and social-awareness dimensions.
Syllabus
- To become familiar with the Adobe After Effects interface and workflow.
- To understand the principles of animation, including motion graphics, composition, and interpolation.
- To develop mood boards, visual guides, and project concepts.
- To use the timeline and layers, including nesting and pre-composition techniques.
- To create and use luma, alpha, and vector masks.
- To apply kinetic typography techniques.
- To apply visual effects (VFX), including colour correction, levels, curves, image processing, filters, blurs, flares, and related post-production techniques.
- To integrate 3D layers, including photographs, video, text, and graphic shapes.
- To create camera movements in Adobe After Effects.
- To create and apply particle systems.
Bibliography and resources
ADOBE PRESS, Adobe After Effects Classroom in a Book (2020 release)
BERGSTRÖM, Bo: Tengo algo en el ojo (PromoPress, 2009)
BROCKMANN, Josef Müller: Historia de la comunicación visual (Gustavo Gili, 2005)
CHION, Michel: La audiovisión: Introducción a un análisis conjunto de la imagen y el sonido (Ediciones Paidós, 1998)
COSTA, Joan: Identidad televisiva en 4D (Grupo editorial Design, 2005)
DONDIS, D.A.: La sintaxis de la imagen (Gustavo Gili, 2010)
GLASER, Milton: Milton Glaser Graphic design (Penguin Books, 1983)
HARRIS, Ambrose: Fundamentos de la tipografía (Parramón, 2007)
HERVÁS Ivars, Christian: El diseño gráfico en Televisión: Técnica, lenguaje y arte (Cátedra, 2002)
MEGGS, Philip B.: Historia del Diseño Grafico (Editorial RM, 2009)
OTTO & OLAF: Color y Percepción (Index Book, 2008)
RAFOLS, Rafael: Diseño Audiovisual (Gustavo Gili, 2006)
WIGAN, Mark: Imágenes en secuencia (Gustavo Gili, 2008)
WOOLMAN, Matt: Tipos en movimiento (Index Books,S.L., 2000)