Universitat Internacional de Catalunya
Psychology
Other languages of instruction: English, Spanish,
Introduction
This subject is an introduction to the human psyche since three levels of concretion related between sinus and presented in three separate blocks. In the first place we will refer us to the basic psychological processes, in the second place will realise an approach to the upper psychological processes and finally to the social psychology and to the collective psychology. With this assignatura pretends that the student know the main psychological processes and relational involved so much in the perception and in the communication as well as in the learning, with the aim to do comprehensible his staged in the social field.
The afany to approximate the matter to the field of the communication as well as to the of the advertising does that we put emphasis so much in some of the most classical theories, to understand the evolution and process of the matter, how in the update of some concepts since fields tied to the psychology that find immersos in the cognitive sciences.
The basic thesis of the assignatura Psychology is that any communicative act is a complex interaction that has as a purpose transmit a message, but also is a practice that influencia to the people, to the context, to the groups and to the collective grains building a reality shared socially for the human being in so much capax symbolorum.
Pre-course requirements
No.
Objectives
- Know and develop the main knowledge of the basic psychology to the audiovisual communication and to the advertising.
- Know the recent knowledge of the cognitive science to the psychology in matter of communication and his possible applications in the field of the audiovisual communication and in the one of the advertising.
- Know the main knowledge of the social psychology to the audiovisual communication and to the advertising and the base neuroscientific this suport.
- Develop capacity to apply the concepts and theories of the psychology of the collective behaviour to the audiovisual communication and to the advertising.
- Promove the critical thought that it take as a aim the psychology without leaving the most interdisciplinary slope that contributes us so much the neuroscience like the psychoanalysis in his possible applications to the field of the audiovisual communication and to the of the advertising.
Syllabus
UNIT 1: INTRODUCTION TO PSYCHOLOGY: BASIC PROCESSES AND STRUCTURES
The history of psychology gives us an overview of a discipline whose subject matter is human behavior. From different theoretical points of view, the neotechnic particularity of the human being makes it essential to refer to belonging to groups, collectivities and societies whose starting point is the entrance of the human being into culture and how this forms his subjectivity.
1.1. From homo oeconomicus to psychology.
1.2. From the rational subject to the subject of the unconscious. Executive control and decision making: reasoning and problem solving. Theories about consciousness and unconscious, theories about the self, stages and notions of individual, person and subject.
1.3 Semiotics
1.4. Communication Psychology: Assertiveness
UNIT 2: PSYCHOLOGY, LEARNING AND PERCEPTION
2.1. Neural and cerebral plasticity.
2.2. Motivation. Motivated and regulatory behavior. Desire, pleasure and reinforcement.
2.3. Attention and attention systems.
2.4 Learning and memory. We will take as a starting point the notion of perceptive memory (which is explicit in Block 3) and that of working memory to develop the concept of long-term memory divided into two large groups: that of learning and explicit memory And the implicit.
2.5 Theory of cognitive references and everyday metaphors, motivation and conditioning.
UNITI 3: PSYCHOLOGY AND PERCEPTION
3.1. Perceptual process. Physiology of perception. Visual attention. Auditive System; Perception of tone and speech.
3.2. Psychology of the-Form. Gestalt. Laws and principles.
3.3. Theory of Light. Shadow, shine and light. Optical illusion, artifices and entoptical phenomena.
3.4. Theory of Color. Physiological, physical and chemical colors. Active and passive colors. Additive and subtractive colors.
3.5. Image and Motion (Space and Time).
UNITI 4: SOCIAL PSYCHOLOGY AND PERCEPTION
4.1. Brain and culture
4.2. Social cognition
4.3. Social neuroscience and mirror neurons.
4.4. Emotions and theories of emotion.
4.5. False beliefs and formation of first impression.
UNITI 5: SOCIAL PSYCHOLOGY AND COMMUNICATION MEDIA
5.1. Social psychology and collective behavior.
5.2. Collective behavior, social movements and social networks
5.3. Social psychology of the media
5.4. Social psychology and gender
Bibliography and resources
Guirbau, M. Dolors. (2014). Psicología de la comunicación. Barcelona: Ariel.
Kahneman, D. (2013) Pensar rápido, pensar despacio. Barcelona: Debolsillo.
Lancaster, S. (2015) Winning Minds. New York: Palgrave McMillan.
Redolar, D. (2015). Neurociencia cognitiva. Madrid: Editorial Médica Panamericana.