Universitat Internacional de Catalunya
Ethics
Other languages of instruction: English, Spanish,
Teaching staff
Email.
Introduction
Ethics is a course that aims to identify, analyse, and address the different ethical issues that affect decision-making by advertising and public relations professionals.
Pre-course requirements
No.
Objectives
- To understand the ethical and deontological foundations required for the responsible practice of advertising and public relations.
- To understand the main ethical and deontological concepts applicable to the field of commercial communication.
- To analyse the principles that guide professional practice based on responsibility, integrity, and quality.
- To apply ethical and deontological criteria to decision-making in the professional practice of commercial communication.
- To identify and resolve the main ethical dilemmas that may arise in the practice of advertising and public relations.
Syllabus
ETHICS PART
Introduction to Ethics.
Lesson 1. What is ethics
Lesson 2. The Good
Lesson 3. The Ends
Lesson 4. Freedom
Lesson 5. Virtues
DEONTOLOGICAL PART
Self-regulation codes in Catalonia, Spain, Europe
Women in adverstising
Underage children and advertising
Self-image and honor in advertising
Bibliography and resources
Agejas, J. Á., & Serrano Oceja, F. J. (2002). Ética de la comunicación y de la información. Ariel.
Capriotti, P. (2021). DircomMAP: Dirección estratégica de comunicación. Bidireccional.
European Association of Communication Directors. (2023). European Communication Monitor 2023. EACD.
Gregory, A., & Willis, P. (2019). Strategic public relations leadership. Routledge.
Holtzhausen, D. R., & Zerfass, A. (Eds.). (2015). The Routledge handbook of strategic communication. Routledge.
Parsons, P. J. (2008). Ethics in public relations: A guide to best practice. Kogan Page.
The Page Society. (2023). The new CCO: Transforming enterprises in a changing world.
Xifra, J. (2020). Corporate communication, public relations and reputation management. Routledge.