Universitat Internacional de Catalunya
Final Bachelor's Degree Project
Other languages of instruction: English, Spanish,
Introduction
The Final Degree Project consists of a professional or academic project in advertising, guided by a tutor with a specialized profile.
Pre-course requirements
To enroll in the Bachelor's Degree Final Project, students must be enrolled in the final year of their bachelor's degree programme and have passed all the courses from previous years or, where applicable, have no more than 20% of the ECTS credits corresponding to the courses from the year immediately preceding the final year of their degree programme still pending.
Objectives
Apply, integrate and develop the knowledge, skills and competences acquired during the Bachelor's Degree.
Competences/Learning outcomes of the degree programme
- CP02 - Communicate persuasive arguments orally and in writing in Catalan, Spanish and English, demonstrating strong skills in summarising and memorisation.
- CP03 - Apply ethical and professional standards in advertising and public relations practice, respecting the fundamental right to equality between women and men, promoting human rights, a culture of peace and democratic values, including the use of inclusive, non-discriminatory and stereotype-free language.
- HB02 - Use a range of media research and documentation resources.
- HB09 - Critically examine information derived from advertising and public relations messages across a range of media formats and platforms in order to assess their market viability.
Learning outcomes of the subject
Students will be able to:
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Integrate the theoretical and practical knowledge acquired throughout the degree to develop a research project or a practical proposal in the field of advertising and public relations.
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Apply appropriate research methodologies to address complex issues in the field of advertising communication and public relations.
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Critically analyse the information collected, synthesising findings in a coherent and well-founded manner.
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Design creative and innovative strategies to address specific challenges in the field of advertising and public relations.
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Produce a structured academic document that meets the standards of rigour and quality required in the university context.
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Present and defend the work orally before an academic panel, demonstrating communication and argumentation skills.
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Demonstrate autonomy in the planning, development and management of a substantial project in the field of advertising and public relations.
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Critically reflect on the ethical and social implications of the proposals developed in the context of advertising communication and public relations.
Syllabus
Detailed information on the regulations to be followed, both for the academic and professional projects, can be found on the course Moodle platform.
Throughout the academic year, students will attend sessions on:
- In-depth knowledge of the sector and the business environment through sessions with invited professionals.
- CV, LinkedIn, digital portfolio, and personal branding.
Evaluation systems and criteria
In person
The project evaluation will be based on a series of tutorials linked to several deliveries, the director of TFG contribute 20% of the note while the other 80% will be contributed by the other two members of the court.
Bibliography and resources
See Moodle for further info.