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Our teaching and research team

ANDRÉS UCENDO, José Carlos

Professor Col·laborador docent
Faculty of Economic and Social Sciences
Department of Department of Economy and Business Organization

Contact

jcandres@uic.es
  • Academic training
  • Professional experience
  • Subjects taught
• Industrial Chemist degree, University from the Basque Country - Bilbao ‘93. Erasmus grant at the Manchester Metropolitan
University
• PDD IESE Business School - Barcelona ‘04
• ISDI Dibex Digital Transformation - Barcelona ‘20
• More than 25 years of multisector experience in management functions and accredited results sheet, providing value for companies such as Procter & Gamble - Arbora & Ausonia, Reckitt Benckiser, Cruz Verde Sara Lee, PortAventura, Isdin, Hero, Borges Branded Foods, Titan, Storck Ibérica.

• Professor of Marketing Strategies, International Product Management and Innovation Management - Business Transformation (UIC, URV, ESCI UPF, UNIR)

• Expert consultant in Marketing, Innovation and Digital Transformation, providing vision and actionable strategies with a scientific mentality (reason) and exiting pragmatism (emotion), working as a team and always aiming “beyond manual solutions”.
Course 2026-2027 - Period: 01/09/2026 - 31/08/2027
  • Bachelor's Degree
    Bachelor's Degree in Business Administration
    • - Management Skills
Course 2024-2025 - Period: 01/09/2024 - 31/08/2025
  • Bachelor's Degree
    Bachelor's Degree in Business Administration
    • - Advanced Marketing
  • Official Master
    University Master's Degree in Business Administration and Production Systems por la Universitat Internacional de Catalunya
    • - Marketing

Academic training

• Industrial Chemist degree, University from the Basque Country - Bilbao ‘93. Erasmus grant at the Manchester Metropolitan
University
• PDD IESE Business School - Barcelona ‘04
• ISDI Dibex Digital Transformation - Barcelona ‘20

Professional experience

• More than 25 years of multisector experience in management functions and accredited results sheet, providing value for companies such as Procter & Gamble - Arbora & Ausonia, Reckitt Benckiser, Cruz Verde Sara Lee, PortAventura, Isdin, Hero, Borges Branded Foods, Titan, Storck Ibérica.

• Professor of Marketing Strategies, International Product Management and Innovation Management - Business Transformation (UIC, URV, ESCI UPF, UNIR)

• Expert consultant in Marketing, Innovation and Digital Transformation, providing vision and actionable strategies with a scientific mentality (reason) and exiting pragmatism (emotion), working as a team and always aiming “beyond manual solutions”.
Course 2026-2027 - Period: 01/09/2026 - 31/08/2027
  • Bachelor's Degree
    Bachelor's Degree in Business Administration
    • - Management Skills
Course 2024-2025 - Period: 01/09/2024 - 31/08/2025
  • Bachelor's Degree
    Bachelor's Degree in Business Administration
    • - Advanced Marketing
  • Official Master
    University Master's Degree in Business Administration and Production Systems por la Universitat Internacional de Catalunya
    • - Marketing