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Our teaching and research team

MARTIN VICARIO, Lara

Professor Ajudant doctor
Faculty of Communication Sciences
Department of Communication Sciences

Contact

Tel. +34 932 541 800
Ext. 4344
lmartinv@uic.es
ORCID
  • Publications
    • Articles
  • Subjects taught
  • Communication & Society, Looking good and feeling better. Healthism in weight loss apps
    Name: Martin, L. Role: Autor Publishing date: 2025
    Start page: 1 End page: 14
    DOI: 10.15581/003.38.1.003 ISSN or title: 2386-7876
  • Journal of gender studies, Listen to my story: personal narratives as resistance discourses in obesity treatment online communities
    Name: Martin, L.; Gil, M.; Bustos-Díaz, J. Role: Autor Publishing date: 2025
    DOI: 10.1080/09589236.2025.2513437 ISSN or title: 0958-9236
  • Sociology compass, Weight Stigma and Fat-Shaming in Weight Loss Apps: An Analysis of App Store Discourses
    Name: Martin, L.; Gómez-Puertas, L. Role: Autor Publishing date: 2025
    Vol.: 19 No.: 5
    DOI: 10.1111/soc4.70066 ISSN or title: 1751-9020
  • Estudios Sobre el Mensaje Periodistico, Programmatic Advertising and the Cookieless Environment: A Content Analysis in the Spanish Media Publicidad programática y entorno cookieless: análisis de contenido en los medios españoles
    Name: Fuentes, P.; Bustos-Díaz, J.; Martin, L.; Papaoikonomou, E. Role: Autor Publishing date: 2025
    Start page: 237 End page: 251 Vol.: 31 No.: 1
    DOI: 10.5209/emp.97396 ISSN or title: 1988-2696 11341629
  • Review of managerial science, Mapping the market of mobile apps for older adults in Spain: typologies, end-users and search strategies
    Name: Martínez-Sánchez, M.E.; Martin, L.; González, D. Role: Autor Publishing date: 2025
    Start page: 1 End page: 33
    DOI: 10.1007/s11846-025-00854-5 ISSN or title: 1863-6683
  • Estudos em Comunicacao, La era de la política digital: Análisis de las elecciones catalanas del 14F en Twitter
    Name: Bustos-Díaz, J.; Martin, L.; Nicolas-Sans, R.; Perello-Sobrepere, M. Role: Autor Publishing date: 2024
    Start page: 93 End page: 107 Vol.: 39 No.: 2
    DOI: 10.25768/1646-4974n39v2a06 ISSN or title: 1646-4974
  • European Public and Social Innovation Review, Alfabetización mediática en un mundo hiperconectado: de las redes sociales a la Inteligencia Artificial
    Name: Bustos-Díaz, J.; Martin, L. Role: Autor Publishing date: 2024
    Start page: 1 End page: 17 Vol.: 9
    DOI: 10.31637/epsir-2024-1241 ISSN or title: 2529-9824
  • VISUAL REVIEW: International Visual Culture Review, Barbie en Redes Sociales: El Éxito de una Campaña más allá del Cine y la Taquilla
    Name: Bustos-Díaz, J.; Perello-Sobrepere, M.; Martin, L. Role: Autor Publishing date: 2024
    Start page: 267 End page: 276 Vol.: 16 No.: 2
    DOI: 10.62161/revvisual.v16.5210 ISSN or title: 2695-9631
  • Catalan journal of communication & cultural studies, Evolution of the obesity epidemic in the Spanish press: A comparative study 2000–05 and 2015–20
    Name: Martin, L.; Bustos-Díaz, J.; Nicolas-Sans, R. Role: Autor Publishing date: 2024
    Start page: 25 End page: 44 Vol.: 16 No.: 1
    DOI: 10.1386/cjcs_00097_1 ISSN or title: 1757-1898
  • British food journal, Factors influencing perceived usefulness of a branded weight-loss app
    Name: Martin, L.; Martínez-Sánchez, M.E.; Nicolas-Sans, R. Role: Autor Publishing date: 2024
    Start page: 1725 End page: 1742 Vol.: 126 No.: 4
    DOI: https://doi.org/10.1108/BFJ-06-2023-0478 ISSN or title: 0007-070X
  • Human Behavior and Emerging Technologies, Weight Loss App Descriptors in App Stores: A Qualitative Analysis of the Spanish Market
    Name: Martin, L.; Bustos-Díaz, J.; Nicolas-Sans, R. Role: Autor Publishing date: 2023
    Vol.: 2023 No.: 1
    DOI: 10.1155/2023/4104229 ISSN or title: 2578-1863
  • Obesity Medicine, Mobile applications for weight-loss in the Spanish-speaking market: Usability and engagement
    Name: Martin, L.; Bustos-Díaz, J.; Martínez-Sánchez, M.E.; Nicolas-Sans, R. Role: Autor Publishing date: 2023
    Vol.: 41
    DOI: 10.1016/j.obmed.2023.100499 ISSN or title: 2451-8476
  • Observatorio (OBS), From Twitter to Instagram: evolution in the use of social networks in political communication. The case of the elections of the autonomous community of Madrid 2021
    Name: Bustos-Díaz, J.; Martínez-Sánchez, M.E.; Martin, L.; Nicolas-Sans, R. Role: Autor Publishing date: 2023
    Start page: 38 End page: 57 Vol.: 17 No.: 1
    DOI: 10.15847/obsOBS17120232247 ISSN or title: 1646-5954
  • First monday (Chicago), Combating misinformation in times of COVID-19: A comparison of the social network strategies of the Spanish government and the autonomous communities
    Name: Nicolas-Sans, R.; Bustos-Díaz, J.; Martínez-Sánchez, M.E.; Martin, L. Role: Autor Publishing date: 2022
    Vol.: 27 No.: 10
    DOI: 10.5210/fm.v27i10.12321 ISSN or title: 1396-0466
  • REVIEW OF COMMUNICATION RESEARCH, The role of social support in obesity online health communities: A literature review
    Name: Martin, L.; Gómez-Puertas, L. Role: Autor Publishing date: 2022
    Vol.: 10
    DOI: 10.12840/ISSN.2255-4165.037 ISSN or title: 2255-4165
Course 2025-2026 - Period: 01/09/2025 - 31/08/2026
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Strategic Management
    • - Emotional Marketing
    • - Brand Management and Strategy
    • - Corporate Social Responsability
    Bachelor's Degree in Audiovisual Communication
    • - Oral Expression
    Bachelor's Degree in Journalism
    • - Online Communities
    • - Group Dynamics
  • Others
    Lifelong Learning Master's Degree in Communication and Fashion Marketing Branding, Events and Sustainability
    • - Module 11: Final Degree Project
    • - Mòdul 9. Enfocament Stakeholders i Impacte en la Moda
Course 2024-2025 - Period: 01/09/2024 - 31/08/2025
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Brand Management and Strategy
    • - Strategic Management
    • - Emotional Marketing
    • - Corporate Social Responsability
    Bachelor's Degree in Audiovisual Communication
    • - Oral Expression
    • - Catalan Language
    • - Final Degree Project
    Bachelor's Degree in Journalism
    • - Online Communities
    • - Final Degree Project
  • Others
    Lifelong Learning Master's Degree in Communication and Fashion Marketing Branding, Events and Sustainability
    • - Mòdul 9. Enfocament Stakeholders i Impacte en la Moda
    • - Module 11: Final Degree Project
    • - Mòdul 10. Fashion Producer i Habilitats Orals Efectives

Publications

Articles

  • Communication & Society, Looking good and feeling better. Healthism in weight loss apps
    Name: Martin, L. Role: Autor Publishing date: 2025
    Start page: 1 End page: 14
    DOI: 10.15581/003.38.1.003 ISSN or title: 2386-7876
  • Journal of gender studies, Listen to my story: personal narratives as resistance discourses in obesity treatment online communities
    Name: Martin, L.; Gil, M.; Bustos-Díaz, J. Role: Autor Publishing date: 2025
    DOI: 10.1080/09589236.2025.2513437 ISSN or title: 0958-9236
  • Sociology compass, Weight Stigma and Fat-Shaming in Weight Loss Apps: An Analysis of App Store Discourses
    Name: Martin, L.; Gómez-Puertas, L. Role: Autor Publishing date: 2025
    Vol.: 19 No.: 5
    DOI: 10.1111/soc4.70066 ISSN or title: 1751-9020
  • Estudios Sobre el Mensaje Periodistico, Programmatic Advertising and the Cookieless Environment: A Content Analysis in the Spanish Media Publicidad programática y entorno cookieless: análisis de contenido en los medios españoles
    Name: Fuentes, P.; Bustos-Díaz, J.; Martin, L.; Papaoikonomou, E. Role: Autor Publishing date: 2025
    Start page: 237 End page: 251 Vol.: 31 No.: 1
    DOI: 10.5209/emp.97396 ISSN or title: 1988-2696 11341629
  • Review of managerial science, Mapping the market of mobile apps for older adults in Spain: typologies, end-users and search strategies
    Name: Martínez-Sánchez, M.E.; Martin, L.; González, D. Role: Autor Publishing date: 2025
    Start page: 1 End page: 33
    DOI: 10.1007/s11846-025-00854-5 ISSN or title: 1863-6683
  • Estudos em Comunicacao, La era de la política digital: Análisis de las elecciones catalanas del 14F en Twitter
    Name: Bustos-Díaz, J.; Martin, L.; Nicolas-Sans, R.; Perello-Sobrepere, M. Role: Autor Publishing date: 2024
    Start page: 93 End page: 107 Vol.: 39 No.: 2
    DOI: 10.25768/1646-4974n39v2a06 ISSN or title: 1646-4974
  • European Public and Social Innovation Review, Alfabetización mediática en un mundo hiperconectado: de las redes sociales a la Inteligencia Artificial
    Name: Bustos-Díaz, J.; Martin, L. Role: Autor Publishing date: 2024
    Start page: 1 End page: 17 Vol.: 9
    DOI: 10.31637/epsir-2024-1241 ISSN or title: 2529-9824
  • VISUAL REVIEW: International Visual Culture Review, Barbie en Redes Sociales: El Éxito de una Campaña más allá del Cine y la Taquilla
    Name: Bustos-Díaz, J.; Perello-Sobrepere, M.; Martin, L. Role: Autor Publishing date: 2024
    Start page: 267 End page: 276 Vol.: 16 No.: 2
    DOI: 10.62161/revvisual.v16.5210 ISSN or title: 2695-9631
  • Catalan journal of communication & cultural studies, Evolution of the obesity epidemic in the Spanish press: A comparative study 2000–05 and 2015–20
    Name: Martin, L.; Bustos-Díaz, J.; Nicolas-Sans, R. Role: Autor Publishing date: 2024
    Start page: 25 End page: 44 Vol.: 16 No.: 1
    DOI: 10.1386/cjcs_00097_1 ISSN or title: 1757-1898
  • British food journal, Factors influencing perceived usefulness of a branded weight-loss app
    Name: Martin, L.; Martínez-Sánchez, M.E.; Nicolas-Sans, R. Role: Autor Publishing date: 2024
    Start page: 1725 End page: 1742 Vol.: 126 No.: 4
    DOI: https://doi.org/10.1108/BFJ-06-2023-0478 ISSN or title: 0007-070X
  • Human Behavior and Emerging Technologies, Weight Loss App Descriptors in App Stores: A Qualitative Analysis of the Spanish Market
    Name: Martin, L.; Bustos-Díaz, J.; Nicolas-Sans, R. Role: Autor Publishing date: 2023
    Vol.: 2023 No.: 1
    DOI: 10.1155/2023/4104229 ISSN or title: 2578-1863
  • Obesity Medicine, Mobile applications for weight-loss in the Spanish-speaking market: Usability and engagement
    Name: Martin, L.; Bustos-Díaz, J.; Martínez-Sánchez, M.E.; Nicolas-Sans, R. Role: Autor Publishing date: 2023
    Vol.: 41
    DOI: 10.1016/j.obmed.2023.100499 ISSN or title: 2451-8476
  • Observatorio (OBS), From Twitter to Instagram: evolution in the use of social networks in political communication. The case of the elections of the autonomous community of Madrid 2021
    Name: Bustos-Díaz, J.; Martínez-Sánchez, M.E.; Martin, L.; Nicolas-Sans, R. Role: Autor Publishing date: 2023
    Start page: 38 End page: 57 Vol.: 17 No.: 1
    DOI: 10.15847/obsOBS17120232247 ISSN or title: 1646-5954
  • First monday (Chicago), Combating misinformation in times of COVID-19: A comparison of the social network strategies of the Spanish government and the autonomous communities
    Name: Nicolas-Sans, R.; Bustos-Díaz, J.; Martínez-Sánchez, M.E.; Martin, L. Role: Autor Publishing date: 2022
    Vol.: 27 No.: 10
    DOI: 10.5210/fm.v27i10.12321 ISSN or title: 1396-0466
  • REVIEW OF COMMUNICATION RESEARCH, The role of social support in obesity online health communities: A literature review
    Name: Martin, L.; Gómez-Puertas, L. Role: Autor Publishing date: 2022
    Vol.: 10
    DOI: 10.12840/ISSN.2255-4165.037 ISSN or title: 2255-4165
Course 2025-2026 - Period: 01/09/2025 - 31/08/2026
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Strategic Management
    • - Emotional Marketing
    • - Brand Management and Strategy
    • - Corporate Social Responsability
    Bachelor's Degree in Audiovisual Communication
    • - Oral Expression
    Bachelor's Degree in Journalism
    • - Online Communities
    • - Group Dynamics
  • Others
    Lifelong Learning Master's Degree in Communication and Fashion Marketing Branding, Events and Sustainability
    • - Module 11: Final Degree Project
    • - Mòdul 9. Enfocament Stakeholders i Impacte en la Moda
Course 2024-2025 - Period: 01/09/2024 - 31/08/2025
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Brand Management and Strategy
    • - Strategic Management
    • - Emotional Marketing
    • - Corporate Social Responsability
    Bachelor's Degree in Audiovisual Communication
    • - Oral Expression
    • - Catalan Language
    • - Final Degree Project
    Bachelor's Degree in Journalism
    • - Online Communities
    • - Final Degree Project
  • Others
    Lifelong Learning Master's Degree in Communication and Fashion Marketing Branding, Events and Sustainability
    • - Mòdul 9. Enfocament Stakeholders i Impacte en la Moda
    • - Module 11: Final Degree Project
    • - Mòdul 10. Fashion Producer i Habilitats Orals Efectives