Universitat Internacional de Catalunya

Audiovisual Culture

Audiovisual Culture
4
12027
3
Second semester
OB
Main language of instruction: Catalan

Other languages of instruction: Spanish

Teaching staff


By appointment. In order to make an appointment, please request one by writing an email.

Introduction

Audiovisual Culture is a compulsory 3 credit subject. It takes place in the second semestre of the third year of the degree in Audiovisual Communication.

A good professional needs access to the basic facts of his job. If this job is also preceded by university teachings, the reasons for learning from its past multiplies. Therefore, all subjects offer history and cultural content.

Television is a form of media of recent life, but they have an intense, prolific and influential career. They receive the constant attention of politicians and people in social action and they are an entertainment source for the evasion of millions of viewers worldwide. Later, the internet has revolutionized the rules of communications.

The subject aims to provide students with sufficient knowledge to enable them to understand the evolution of these media throughout history. The current situation of theses two disciplines is the result of an evolution that has been marked by the introduction of new technologies and by the constant dialogue that we have as transmitters and receivers altogether.

Harnessing intellectual productions that are now being offered to the public increases if its takes place in one environment that allows to exceed the simple perception of the vision. This subject aims to provide students with the tools to achieve it by proposing an entry to the diachronic dimension of the media, its syntax and the society around them and connect them with other realities and artistic media. All this takes place in an analytical context that goes beyond the mere memorisation of data.

Pre-course requirements

No pre-course requirements are needed to enrol in this subject

Objectives

The subject aims to show students the ways that Television and internet have followed throughout their history in the international context. The explanation of the different models of both disciplines nowadays should allow  students to interpret how the evolution of these media has consolidated in them in the various manifestations of mass media today.

An additional goal is to assess the cultural heritage of the ancestors of the guild to facilitate the understanding of the evolutionary processes experienced by way of audiovisual representation; to facilitate the assimilation of a chronological and conceptual framework based on the evolution of big media and to enable students to meet the conditions of work performed and the critical treatment of information on various aspects of the subject.

The subject also aims to help students to learn the basic tools of historical audiovisual documentation, to work independently on learning this during and after the course and to consolidate their knowledge and to transmit them and use them in the communication field.

Finally, latent and present in all of the above, is the power of observation, comparison and analysis of the creations in relation to their age and contemporary features, before and after production.

Competencies

  • 01 - The ability to adapt to varying circumstances
  • 02 - The ability to understand, accept criticism and correct errors
  • 03 - The ability to administer and manage human and technical resources
  • 04 - The ability to work in a team and autonomously
  • 05 - The ability to organise time and workspace
  • 06 - The ability to develop academic rigour, responsibility, ethics and professionalism
  • 07 - The ability to apply the deontology and respect for the audiovisual sector
  • 08 - The ability of critical analysis, synthesis, concretion and abstraction
  • 09 - The ability to objectify, quantify and interpret (data, statistics, empirical evidence…)
  • 10 - The ability to confront difficulties and resolve problems
  • 11 - The ability to generate debate and reflection
  • 12 - The ability to meet deadlines, develop the ability to be punctual and respect for human, technical and material resources
  • 13 - The ability to create spoken and written communication
  • 14 - Knowledge and mastery of rhetoric and oratory to communicate own ideas
  • 16 - The ability to manage, analysis and reflect on content
  • 17 - The ability to contextualize and critically analyze the events of social reality and to represent Contemporary History
  • 18 - The capacity and development of general culture and interest in social events
  • 19 - The ability of informative documentation
  • 20 - Knowledge and mastery of bibliographic media
  • 21 - Knowledge and mastery of the digital culture
  • 22 - Knowledge and mastery of the distinction between opinion and information / colloquial and cultured register
  • 25 - The ability to maximize creative development
  • 26 - The ability to develop a sense of taste and perfection in the aesthetics and finalization of projects
  • 35 - The ability to contextualize and critically analyze the products of the audiovisual industry
  • 40 - The ability to defend and respect authorship and intellectual property
  • 41 - The ability to know how the distinct elemental agencies of the audio visual sector function
  • 50 - The ability to adapt, understand and apply the expressive possibilities of new technologies and future changes
  • 53 - Lingustic ability in Catalan, Spanish and English
  • 54 - The ability to skillfully manage the literature, terminology and linguistic structures of the English language related to the field of communication.

Learning outcomes

Upon completion of the subject, students will have obtained a an outcome a general knowledge of the organic evolution and structural history of the media studied.

In addition, they will obtain the ability to contextualise any fact relevant today in terms of media temporal history of both disciplines in order to understand its meaning and its social outreach through analysis; the knowledge and understanding of the complex dynamics and relationships present in a globalised world. Also, they will achieve an economic and / or business vision of the professional field of their productions and projects.

Besides, the subjects induce to assess the role of vocational training in diachronic observation, creativity and relevant analysis; to manage chronological concepts as diachrony  and synchrony in a practical way; to express concepts that link history, art and audiovisuals and to be familiar with the examination of phenomena that seem universal but become individuals by culture.

Teaching and learning activities

In person



TRAINING ACTIVITYECTS CREDITS
Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students.
2
Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested.
0.8
Seminar. This activity will consist of taking an in-depth look at specific up-to-date topics in a monographic manner-in some cases these topics will have been debated socially-, via active work in small groups.
0.6
Focused Praxis. Handing in occasional exercises to learn theory through practice.
0.6

Evaluation systems and criteria

In person



In all the practices and works the orthographic criteria of the university govern.

The evaluation will be continuous and will have as a necessary and significant element the attendance to face-to-face or online class (blended system) and the participation of the student in the proposals of work and of dialogue made by the professorate.

The multi-assessment will be one of the tools that will allow to fix the degree of use of the course of the students by part of the professorate. Thus, it is necessary to take note of the attitude, of the diligence in the fulfillment of the works that are in charge, of the fulfillment of the fixed terms and of the general interaction.

Given the health situation, the practical development of the course will be in line with the guidelines adopted by the UIC at all times with the aim of maximizing the effectiveness of teaching and learning.

First call (May)

The percentages of the evaluation will be the following:

- 50% individual course paper (can be presented in Catalan, Spanish, English or French)

- 30% inverted session class (teamwork) (can be developed in Catalan or Spanish)

- 20% participation and attitude

Second call (June)

If the subject is suspended in the first call, it will be necessary to present an improved version of the work.

Third call

To pass the third call, a course paper must be submitted.

To specify the details of the work, it will be necessary to contact the teaching staff.

Bibliography and resources

AA.VV.: Detrás de la cámara. Historia de la televisión y de sus cincuenta años en España. (Foro histórico de las Telecomunicaciones, 2008)

Baget Herms, J.M.: Quaranta anys de televisió a Catalunya. 1959-1999. (Editorial Pòrtic, 1999)

Baget Herms, J.M.: La Nostra: vint anys de TV3 (Proa, 2003)

Given the current technological context, the search for content on the Internet by students will complete the role of the traditional literature about the subjects.