Universitat Internacional de Catalunya

Mòdul 6. Fashion Entrepreneurship y Models de Negoci

Mòdul 6. Fashion Entrepreneurship y Models de Negoci
4
15539
1
Annual
OB
Main language of instruction: Spanish

Other languages of instruction: Catalan, English

Teaching staff


Dr. PERELLÓ SOBREPERE, Marc - mperello@uic.es

Introduction

This module introduces students to different business models, highlighting the most representative success stories within the field of fashion. Through a combination of case studies, practical exercises, and guest lectures by industry professionals, participants will be prepared to undertake entrepreneurial initiatives in a competitive, globalized, and highly digitalized environment.

Pre-course requirements

None.

Objectives

  • To possess a general understanding of the main business models in the field of fashion.

  • To become familiar with the most representative current success stories in fashion entrepreneurship.

  • To understand the local legal framework for establishing a company and its main sources of capital.

Competences/Learning outcomes of the degree programme

  • To develop a comprehensive understanding of the market in order to identify business opportunity niches.
  • To acquire expertise in the different sales channels through which a fashion company’s products can be marketed.

Learning outcomes of the subject

  • To develop a financial plan.

  • To deliver an appealing business plan, making use of digital resources and artificial intelligence.

  • To assess the feasibility of entrepreneurial projects within the fashion industry.

Syllabus

  • Fashion Entrepreneurship and Business Models

  • CANVAS Model and Lean Startup

  • Finance for Your Venture

  • Circular Economy in Fashion

  • Sustainability Strategy: European Projects

  • Financial Plan / Business Plan

  • New Sales Channels in Digital-Native Companies

Teaching and learning activities

In person



  • Lectures: In lectures, the professor not only imparts content or knowledge but also attitudes, motivation, skills, and values. The instructor shares experiences and conveys their passion for the subject, encouraging each participant to express their opinions and arguments in front of their peers.
  • Coaching: Individual or small-group guidance on how students assimilate the course content. During coaching sessions, errors will be corrected, doubts clarified, and exercises and activities proposed to achieve the established objectives.
  • Seminar: This activity involves an in-depth, monographic exploration of specific topics, some of which are highly current and socially debated, carried out through active work in small groups.
  • Focused Praxis: Periodic, individual submission of exercises designed to learn theory through practice. Each exercise aims to acquire highly specific knowledge tailored to the individual and to address particular gaps.
  • Meeting Points: Networking events will be organized between students and professionals, scientists, and international figures. These sessions may take the form of lectures, workshops, roundtables, interviews, or other formats.

Evaluation systems and criteria

In person



  • The module will be assessed through continuous assessment.
  • It is necessary to pass all evaluative activities in order to successfully complete the module.
  • The module instructor will design the practical assignments to be submitted—some individually and others in groups.
  • Class attendance, punctuality, and active participation in all sessions will be taken into account.
  • Projects must be able to demonstrate their authenticity, and the use of AI is limited to the points specified by the teaching staff. Any detection of plagiarism, copying, or fraudulent use of AI will result in a grade of zero for the activity.
To be evaluated you must attend 80% of the sessions.

Bibliography and resources

  • Frankfort, L. (2025). Bag man: The story behind the improbable rise of Coach. Harvard Business Review Press. 
  • Fashionary. (2017). The fashion business manual: An illustrated guide to building a fashion brand. Fashionary Publishing.
  • Gupta, S., Avery, J., Corsi, E., & Gabrieli, F. (2021). Farfetch: Digital transformation for luxury brands (HBS No. 522-051). Harvard Business School Publishing.
  • Israeli, A., & Wilson, A. V. (2023). Crocs: Using community-centric marketing to make ugly iconic (HBS No. 524-006). Harvard Business School Publishing.
  • Keenan, E. A., Aparicio, D., Moniz, C., & Satrústegui, M. J. (2024). ECOALF: Fashion for the future (HBS No. 524-057). Harvard Business School Publishing.
Print version