Universitat Internacional de Catalunya
Mòdul 7. Creació i Gestió d'un Esdeveniment de Moda
Other languages of instruction: Catalan, English
Teaching staff
Introduction
This module equips students with professional skills in the organization and management of sustainable events, with particular emphasis on communication strategies to convene, publicize, and broadcast the event through both conventional and digital media.
Pre-course requirements
None.
Objectives
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To understand the particularities of events as a tool for communication and marketing.
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To comprehend the influence of events on brand building.
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To acquire strategic skills to plan and manage events.
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To develop the processes involved in event planning.
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To learn how to secure resources and funding for event organization.
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To plan sustainable and safe events.
Competences/Learning outcomes of the degree programme
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To plan human and material resources within a specified time frame and setting.
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To master the art of establishing and maintaining contacts and collaborations with influential individuals in line with your brand’s interests.
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To work effectively under pressure.
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To face challenges and resolve unforeseen problems with determination.
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To apply advanced techniques in the organization of sustainable events.
Learning outcomes of the subject
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To work in teams, fostering positive synergies to leverage and maximize each member’s talent.
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To define and manage budgets.
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To measure the environmental impact of an event.
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To design events aligned with the brand’s culture.
Syllabus
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Fashion Events in Communication Strategy
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Magnetic Experiences: Events as a Persuasion Strategy
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Events in the Media
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The Work of a Wedding Planner
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Organization of Sustainable Events
Teaching and learning activities
In person
Lectures: In lectures, the professor not only imparts content or knowledge but also attitudes, motivation, skills, and values. The instructor shares experiences and conveys their passion for the subject, encouraging each participant to express their opinions and arguments in front of their peers.
Coaching: Individual or small-group guidance on how students assimilate the course content. During coaching sessions, errors will be corrected, doubts clarified, and exercises and activities proposed to achieve the established objectives.
Seminar: This activity involves an in-depth, monographic exploration of specific topics, some of which are highly current and socially debated, carried out through active work in small groups.
Focused Praxis: Periodic, individual submission of exercises designed to learn theory through practice. Each exercise aims to acquire highly specific knowledge tailored to the individual and to address particular gaps.
Meeting Points: Networking events will be organized between students and professionals, scientists, or international figures. These sessions may take the form of lectures, workshops, roundtables, interviews, or other formats.
Evaluation systems and criteria
In person
- The module will be assessed through continuous assessment.
- It is required to pass all evaluative activities in order to successfully complete the module.
- The module instructor will design the practical assignments to be submitted—some individually and others in groups.
- Class attendance, punctuality, and active participation in all sessions will be taken into account.
- Projects must be able to demonstrate their authenticity, and the use of AI is restricted to the points specified by the teaching staff. Any detection of plagiarism, copying, or fraudulent use of AI will result in a grade of zero for the activity.