Universitat Internacional de Catalunya
Mòdul 10. Fashion Producer i Habilitats Orals Efectives
Other languages of instruction: Catalan, English
Teaching staff
Introduction
This module trains students in advanced techniques of voice projection, body language, and improvisation to make a strong impact when communicating with teams, media, or audiences. Additionally, students will learn the main tools and techniques for capturing and editing photos and videos to create content for fashion brands, ensuring stylistic and narrative cohesion within a campaign.
Pre-course requirements
None.
Objectives
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To create a strong impact through communication, both verbal (oral and written) and nonverbal.
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To learn the main tools and techniques for capturing and editing photos and videos in fashion brand campaigns.
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To acquire voice projection and improvisation techniques to speak confidently in media settings.
Competences/Learning outcomes of the degree programme
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To craft and memorize persuasive speeches.
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To apply advanced voice projection techniques.
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To demonstrate impactful body language in front of a camera, audience, or auditorium.
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To master technologies and techniques for capturing and editing photos and videos in fashion brand campaigns.
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To synthesize and memorize content.
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To improvise verbal statements during interviews and media appearances.
Learning outcomes of the subject
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To represent an organization as a spokesperson, particularly in emergency situations.
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To prepare and record episodes for a fashion company’s branded podcast.
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To capture photos and videos for use in product and service campaigns within the fashion sector.
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To edit campaign photos and videos to maintain stylistic and narrative cohesion with the brand’s other content, image, culture, and values.
Syllabus
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Influential Digital Presence
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Art Direction and Fashion Production
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Fashion Photography and Workshop
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Costume Direction for TV and Brand Image Consulting (Corporate and Personal)
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Public Speaking
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Radio & Podcast
Teaching and learning activities
In person
Lectures: In lectures, the professor not only imparts content or knowledge but also attitudes, motivation, skills, and values. The instructor shares experiences and conveys their passion for the subject, encouraging each participant to express their opinions and arguments in front of their peers.
Coaching: Individual or small-group guidance on how students assimilate the course content. During coaching sessions, errors will be corrected, doubts clarified, and exercises and activities proposed to achieve the established objectives.
Seminar: This activity involves an in-depth, monographic exploration of specific topics, some of which are highly current and socially debated, carried out through active work in small groups.
Focused Praxis: Periodic, individual submission of exercises designed to learn theory through practice. Each exercise aims to acquire highly specific knowledge tailored to the individual and to address particular gaps.
Meeting Points: Networking events will be organized between students and professionals, scientists, or international figures. These sessions may take the form of lectures, workshops, roundtables, interviews, or other formats.
Evaluation systems and criteria
In person
- The module will be assessed through continuous assessment.
- It is required to pass all evaluative activities in order to successfully complete the module.
- The module instructor will design the practical assignments to be submitted—some individually and others in groups.
- Class attendance, punctuality, and active participation in all sessions will be taken into account.
- Projects must be able to demonstrate their authenticity, and the use of AI is restricted to the points specified by the teaching staff. Any detection of plagiarism, copying, or fraudulent use of AI will result in a grade of zero for the activity.
Bibliography and resources
Anderson, C. (2017). TED Talks: the Official Guide to Public Speaking. Houghton Mifflin Harcourt
Orrantia, A. (2022). ¿Cómo habla tu marca en podcast?: el audio en la estrategia de marketing digital de tu empresa. ESIC Editorial
Vidal Mestre, M. (2018). Branding sonoro: Sonokey: el método de impulso emocional y mnemotécnico para las marcas. Barcelona: UOC