Universitat Internacional de Catalunya
Introduction to Radio and Podcasting
Introduction to Radio and Podcasting
3
16262
1
First semester
OB
Main language of instruction: Spanish
Other languages of instruction: Catalan, English
Other languages of instruction: Catalan, English
Teaching staff
In-person tutoring sessions: Mondays at 9:30 AM upon prior email confirmation: mvidalt@uic.es. Online tutoring is also available during other time slots.
Introduction
Radio and podcasting share an essential characteristic: their sound-based nature, a condition that determines the use of a distinct language, as well as specific resources and techniques. This course introduces students to the creation of audio content both for radio—considering its idiosyncrasy, language, and narrative—and for podcasting, radio's close relative that operates under its own rules within the contemporary audio ecosystem.
Pre-course requirements
This course does not require any prerequisites.
Objectives
- Understand the role of radio in society and the audiovisual ecosystem.
- Learn the structure and characteristics of the radio medium.
- Understand the similarities and differences between radio and podcasting.
- Grasp the key concepts of audio language.
- Learn the elements and resources needed to design and create radio shows and podcasts.
- Explore different radio program and podcast formats.
- Develop narrative skills adapted to the audio format.
- Understand and practice radio vocal delivery and presentation.
Competences/Learning outcomes of the degree programme
- CN01 - Recognise the different roles within artistic and technical production teams.
- CN02 - Identify the various stakeholders in the contemporary audiovisual sector, their roles and the operational dynamics of a digital and globalised environment.
- CN03 - Identify emerging trends and developments within the global audiovisual ecosystem, including new formats and production technologies.
- CN05 - Identify the key factors involved in assessing the economic, technical and creative viability of an audiovisual product in the current market.
- CN06 - Recognise the funding systems used by media groups and companies to support the production of audiovisual projects.
- CN07 - Recognise the main contemporary artificial intelligence tools with applications in the audiovisual sector.
- CP02 - Critically examine contemporary social developments and contextualise audiovisual works appropriately.
- CP03 - Communicate information and original ideas effectively, both orally and in writing, in Spanish, Catalan and English.
- CP04 - Apply professional ethical principles and standards of academic rigour in the audiovisual field, respecting the fundamental right to equality between women and men, promoting human rights, a culture of peace and democratic values, including the use of inclusive, non-discriminatory and stereotype-free language.
- CP05 - Develop multi-platform scripts that take into account the specific characteristics of different audiovisual genres and formats.
- CP07 - Create audiovisual content for commercial purposes, making full use of the expressive possibilities of multimedia environments and maximising creative potential through emerging digital technologies.
- HB01 - Use a range of media research and documentation resources.
- HB02 - Apply professional techniques in body language and voice presentation to create impactful audiovisual content.
- HB04 - Use bibliographic resources, specialised terminology and linguistic structures in English effectively for professional communication in the audiovisual field.
Learning outcomes of the subject
Upon passing this course, students will be able to:
- Understand the evolution of audio as a communication medium.
- Identify the characteristics of different radio and podcast formats.
- Apply and combine elements of audio language (speech, music, sound effects, and silence).
- Design and write scripts for various radio program and podcast formats.
- Develop voiceover and presentation techniques for audio content.
- Distinguish and integrate various advertising formats applied to both traditional radio and podcasting.
Syllabus
1. Introduction to radio and podcasting: audio as a medium.
2. Audio language.
3. The radio medium.
4. Podcasting.
5. Program creation: elements and resources.
6. Program and podcast production techniques.
7. Advertising in radio and podcasts.
Teaching and learning activities
In person
| TRAINING ACTIVITY | ECTS CREDITS |
| Peer learning. The aim of this activity is to ensure that students gain the ability to analyse and be critical. One way of achieving this is by correcting their peers' exercises and results, etc. Each student will be evaluated twice: as both a recipient and a transmitter of critical knowledge. | 0,2 |
| Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. | 0,9 |
| Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested. | 1'1 |
| Meeting Point. Meetings will be organised with notable people from the professional and scientific fields or the international field, and students. These sessions will take the form of conferences, work sessions, discussions, or interviews, etc. | 0,3 |
| Seminar. This activity will consist of taking an in-depth look at specific up-to-date topics in a monographic manner-in some cases these topics will have been debated socially-, via active work in small groups. | 0,5 |
Evaluation systems and criteria
In person
Introduction to Radio and Podcasting is a continuously assessed course. An 80% class attendance rate is required. The assessment consists of:
- Practical assignments throughout the semester: 30%
- Final theoretical exam: 30%
- Final project: 40%
Bibliography and resources
- Betés Rodríguez, Kety. (2002). El sonido de la persuasión. Relatos publicitarios en la radio. Valencia: Universidad Cardenal Herrera-CEU.
- Blanch, Margarita; Lázaro, Patrícia (2010). Aula de locución. Madrid: Cátedra.
- Blanco, I., Fernández Martínez, P. (coordinators) (2004). El Lenguaje radiofónico: la comunicación oral. Madrid: Fragua.
- Camarero, E. (Coord.). (2023). La nueva era del pódcast: claves y tendencias de la industria del podcasting y el arte de crear contenido en audio. (1st ed.). LID Editorial España.
- Gallego, J. Ignacio. (2010). Podcasting. Nuevos modelos de distribución para los contenidos sonoros. Barcelona: UOC.
- Gutiérrez García, María; Perona Páez, Juan José (2002). Teoría y técnica del lenguaje radiofónico. Barcelona: Bosch.
- Haswell, Christopher. (2025). Podcasting: Giving a Voice to the Words. Ethics International Press Limited.
- Labrada, Jerónimo. (2009). El sentido del sonido: la expresión sonora en el medio audiovisual. Barcelona: Alba.
- Martí Martí, Josep M. (2016). 51 ideas para hacer buena radio. Barcelona: UOC.
- Orrantia, A. (2019). Diez claves para contar buenas historias en podcast: o cómo producir contenidos en un entorno digital cambiante. Editorial UOC.
- Ortiz Sobrino, Miguel Ángel & López Vidales, Nereida (editors). (2011). Radio 3.0: una nueva radio para una nueva era: la democratización de los contenidos. Madrid: Fragua.
- Román-San-Miguel, A. & Moreno Espinosa, P. (2022). Redacción periodística en la radio: de la radio convencional al podcasting. (1st ed.). Editorial Gedisa.
- Rodero, Emma. (2011). Creación de programas de radio. Madrid: Síntesis.
- Rodero, Emma. (2005). Producción radiofónica. Madrid: Cátedra.
- Rodero, Emma. (2003). Locución radiofónica. Madrid: Instituto Oficial de Radio y Televisión.
- Soengas, X. & Rodero, E. (2010). Ficción radiofónica: cómo contar una historia en la radio. Madrid: Instituto Oficial de Radio y Televisión.
- Tenorio, I. & López, R. (2022). La nueva radio. Manual completo del radiofonista 2.0. (1st ed.). Marcombo.