Universitat Internacional de Catalunya
Audiovisual Production II
Other languages of instruction: English, Spanish,
Teaching staff
Email.
Introduction
Executive production is the directly business-related part of any project, but it is also a field in which creativity is essential. Producers must be able to turn their own ideas or those of others into reality, and to do so they must have a thorough understanding of all the creative processes involved in audiovisual production, as well as the various legal, economic and business issues that directly affect the development, production and distribution of the project.
Pre-course requirements
Having successfully completed the course Audiovisual Production I.
Objectives
- To understand the fundamentals of executive production and its role in the development of audiovisual projects.
- To acquire a comprehensive understanding of the different stages of audiovisual production, including development, pre-production, production, post-production, and distribution.
- To analyse the organisational, financial, and logistical aspects involved in planning and managing audiovisual projects.
- To apply theoretical and practical production knowledge to the planning and management of film and audiovisual projects.
- To understand the main challenges, constraints, and complexities involved in the development and production of audiovisual works.
- To develop the ability to identify and propose strategies for addressing production challenges in professional contexts.
- To recognise the importance of planning, team coordination, and decision-making in ensuring the feasibility and success of audiovisual projects.
- To develop a critical understanding of the role of the executive producer within the contemporary audiovisual industry.
Competences/Learning outcomes of the degree programme
- CN01 - Recognise the different roles within artistic and technical production teams.
- CN02 - Identify the various stakeholders in the contemporary audiovisual sector, their roles and the operational dynamics of a digital and globalised environment.
- CN03 - Identify emerging trends and developments within the global audiovisual ecosystem, including new formats and production technologies.
- CN05 - Identify the key factors involved in assessing the economic, technical and creative viability of an audiovisual product in the current market.
- CN06 - Recognise the funding systems used by media groups and companies to support the production of audiovisual projects.
- CP02 - Critically examine contemporary social developments and contextualise audiovisual works appropriately.
- CP03 - Communicate information and original ideas effectively, both orally and in writing, in Spanish, Catalan and English.
- CP04 - Apply professional ethical principles and standards of academic rigour in the audiovisual field, respecting the fundamental right to equality between women and men, promoting human rights, a culture of peace and democratic values, including the use of inclusive, non-discriminatory and stereotype-free language.
- CP05 - Develop multi-platform scripts that take into account the specific characteristics of different audiovisual genres and formats.
- CP06 - Apply innovative image and sound techniques in audiovisual productions, integrating emerging technologies.
- CP07 - Create audiovisual content for commercial purposes, making full use of the expressive possibilities of multimedia environments and maximising creative potential through emerging digital technologies.
- HB01 - Use a range of media research and documentation resources.
- HB02 - Apply professional techniques in body language and voice presentation to create impactful audiovisual content.
- HB03 - Critically analyse contemporary audiovisual genres and formats using professional aesthetic and narrative criteria.
- HB04 - Use bibliographic resources, specialised terminology and linguistic structures in English effectively for professional communication in the audiovisual field.
Learning outcomes of the subject
Students will be able to:
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To stimulate artistic creativity by defining an individual style and developing lateral thinking.
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To master audiovisual language in order to create impactful content, integrating music into audiovisual narratives.
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To coordinate the teams and departments involved in the production or filming of a cinematographic work.
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To attend to the nuances of the final stages of audiovisual editing and post-production in order to produce professional artistic works.
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To distinguish the techniques, elements and effects used to immerse viewers in an atmosphere through the audiovisual experience.
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To edit pre-recorded material with a sense of rhythm and narrative coherence, keeping up to date with the main techniques for creating impactful and effective audiovisual content.
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To acquire technical skills in the main technologies for recording and editing image and sound.
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To devise coherent and consistent stories, while remaining flexible enough to adapt elements of the original text to the demands of a viable final audiovisual project.
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To move beyond the perspective of the spectator and adopt the mindset of an audiovisual creator by studying, analysing and planning all stages of production.
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To innovate through the hybridisation of formats and genres in order to adapt audiovisual content to new sensibilities and social trends.
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To express personal concerns artistically through documentary filmmaking, exploring this audiovisual genre both in its informative and social-awareness dimensions.
Syllabus
Chapter 1. Introduction
1.1 The producer
1.2 Some characteristics of the producer
1.3 Important entities in the audiovisual sector
Chapter 2. Project development
2.1 Script development
2.2 Legal aspects
2.3 Project feasibility. Budget and financing plan
2.4 Search for director, casting and locations
2.5 Financing
2.6 The pitch
Chapter 3. Sources of financing
3.1 Subsidies
3.2 Broadcasters and platforms
3.3 Distributors and International sales agents
3.4 Private investment and tax incentives
Chapter 4. Co-productions
4.1 Reasons
4.2 Legal aspects
4.3 Financial co-productions
Chapter 5. Amortisation and profit sharing
5.1 Exploitation of an audiovisual work
5.2 Waterfall
Bibliography and resources
- Instituto de la Cinematografía y de las Artes Audiovisuales (ICAA).
- Academia de las Artes y las Ciencias Cinematográficas de España.
- Catalunya Film Commission.
- ICEC – Institut Català de les Empreses Culturals.
- Europa Creativa MEDIA.
- Eurimages.
- IMDb Pro.
- Cinando.
- Variety.
- Screen Daily.
- Deadline.