Universitat Internacional de Catalunya
Design I: Introduction to Graphic Design
Other languages of instruction: English, Spanish,
Teaching staff
Email.
Introduction
Design is the visual language in which advertising is expressed; having knowledge of its principles and syntax is essential for anyone interested in having a career in advertising. The aim of this subject is to consolidate this knowledge through the use of Photoshop software as the tool for designing and digitally developing the advertising message.
Pre-course requirements
No.
Objectives
- To acquire the basic knowledge of the fundamentals of design.
- To learn how to use the Photoshop tools to create, edit and compose professional images.
Syllabus
1. Introduction to design:
- A brief history of graphic design
- Image syntax
- Optimised formats and resolutions
- Advantages in disadvantages
2. Design basics:
- Formal elements of the image
- Principles of composition
- Types of compositions
- Colour
- Analysis of advertising images
3. Think in pictures
- Creative techniques
4. Aesthetic design principles:
- Balance
- Unity
- Emphasis
5. Typography
- Basic concepts
- Working with text
- Characteristics
- Compositions
6. Basic photography corrections:
- Strategies for retouching photos
- Resolution and image size
- Straighten and retouch an image
- Use automatic adjustments
- Adjust the tonal range
- Remove the colour dye
- Replace colours in an image
- Compare manual and automatic results
7. Retouch and repair:
- Repair areas with the clone buffer tool
- Use the brush tool and patch
- Remove imperfections
- About snapshots and the history palette
- Use the patch tool
7. Working with sections:
- About selection and selection tools
- Select with the magic wand tool
- Working with geometric selections
- Select with the lasso tool
- Crop an image and delete within a selection
8. Masks and channels:
- Working with masks and channels
- Edit a mask
- Load a mask as selection and apply adjustment
- Create a gradient mask
Bibliography and resources
Ambrose, G., & Harris, P. (2006). Imagen. Parramón Ediciones.
Adobe. (s. f.). Photoshop Help. https://helpx.adobe.com/photoshop/
Domestika. (s. f.). Domestika. https://www.domestika.org/
Fraser, T., & Banks, A. (2004). Color: La guía más completa. Equipo de Edición.
GraphicExchange. (s. f.). GraphicExchange. https://www.graphic-exchange.com/
The Cool Hunter. (s. f.). The Cool Hunter. https://www.thecoolhunter.net/
Visuelle. (s. f.). Visuelle. https://visuelle.co.uk/