Universitat Internacional de Catalunya
Psychology
Other languages of instruction: English, Spanish,
Teaching staff
Email.
Introduction
This course introduces students to the main theories of human behaviour, with a focus on the psychology of human communication. From evolutionary, individual, and social perspectives, the course provides methods for analysing the fields of Advertising and Public Relations.
Pre-course requirements
No.
Objectives
- To understand the psychological bases of the person to apply them to the world of Publicity and Public Relations.
- To know the main psychological theories about communication.
Syllabus
I Introduction to Psychology
Psychology, advertising and consumer psychology
Social psychology
Personality
II The art of persuasion: language, learning and memory
semiotics
memory type
persuasion, manipulation and suggestion
III The language of the senses
Sensation and perception
Senses
Colours
Forms
Aromas
Flavors
Bibliography and resources
Briñol, P. (2001). Qué es la persuasión. Madrid: Biblioteca Nueva.
Girbau, M. D. (2014). Psicología de la comunicación. Barcelona: Ariel.
Kahneman, D. (2013). Pensar rápido, pensar despacio. Barcelona: Debolsillo.
Quintanilla, I. (2006). Psicología del consumidor. Barcelona: Pearson.
Redolar, D. (2015). Neurociencia cognitiva. Madrid: Editorial Médica Panamericana.
Schiffman, L. G., & Wisenblit, J. (2015). Comportamiento del consumidor. Madrid: Pearson.