Universitat Internacional de Catalunya

Design III: Web and App Design

Design III: Web and App Design
3
16343
3
First semester
OB
Main language of instruction: Catalan

Other languages of instruction: English, Spanish,

Teaching staff


Email.

Introduction

This course is designed to help students understand the design of digital products (websites and mobile applications) as a strategic process that supports communication objectives. It covers the processes of concept development and design by integrating the fundamental principles of UX/UI, as well as data collection and analysis to improve usability and optimise marketing actions.

Pre-course requirements

To have passed the Design I and Design II courses.

Objectives

  • To integrate digital design into communication campaigns.
  • To translate brand objectives into digital experiences.
  • To study user behaviour.
  • To design digital experiences that are consistent with the brand.
  • To design functional prototypes for websites and mobile applications.

Syllabus

  1. Strategic design.
  2. Website vs. app: the multi-device ecosystem.
  3. User research and user experience.
  4. Information architecture.
  5. UX Writing: tone of voice and content.
  6. Interaction design.
  7. Usability and accessibility.
  8. User interface (UI) and visual design.
  9. HTML/CSS, CMS platforms and no-code tools.
  10. Prototyping and user testing.

Bibliography and resources

- Documentación oficial de herramientas WordPress, Figma, Webflow 

- Blogs especializados: UX Collective, Nielsen Norman Group 

- Figma 

- Adobe XD

- Google Analytics

- Hotjar

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