Universitat Internacional de Catalunya

Law II: Consumer Rights

Law II: Consumer Rights
3
16349
4
First semester
OB
Main language of instruction: Catalan

Other languages of instruction: English, Spanish,

Teaching staff


Email.

Introduction

This course examines the legal framework governing the relationships between businesses, consumers and users in the fields of communication, advertising, marketing and digital commerce. Students will analyse consumer rights, business obligations and the legal mechanisms designed to protect consumers against unfair commercial practices, unlawful communications and the emerging challenges arising from digital environments.

The course also explores the legal regulation of advertising, personal data protection, electronic commerce and the protection of consumer rights in the context of new forms of commercial communication.

Pre-course requirements

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Objectives

  • To understand the legal framework for the protection of consumers and users.
  • To understand the legal regulation of advertising and commercial practices.
  • To analyse the legislation governing electronic commerce and digital services.
  • To identify consumer rights in both offline and online contractual relationships.
  • To understand the legal mechanisms protecting consumers against unlawful advertising and unfair commercial practices.
  • To understand the legal obligations of businesses regarding commercial communications and personal data protection.

Syllabus

Block 1. Consumers and the Marketplace
  • The consumer as a legal subject.
  • Principles of consumer protection.
  • Consumer rights.
  • Pre-contractual information.
Block 2. Advertising and Consumer Protection
  • General Advertising Act.
  • Unfair Competition Act.
  • Misleading advertising.
  • Comparative advertising.
  • Subliminal advertising.
  • Advertising aimed at children.
Block 3. Electronic Commerce
  • Information Society Services and Electronic Commerce Act (LSSICE).
  • Electronic contracting.
  • Commercial communications.
  • Email marketing.
  • Cookies.
  • Digital platforms.
Block 4. Data Protection
  • General Data Protection Regulation (GDPR).
  • Personal data protection.
  • Processing of consumer personal data.
  • Commercial databases.
  • Digital rights.
Block 5. Digital Consumer Protection
  • Influencer marketing.
  • Social media.
  • Online marketplaces.
  • Artificial intelligence applied to consumer markets.
  • Dispute resolution and consumer complaint mechanisms.
  • Advertising self-regulation.

Bibliography and resources

Real Decreto Legislativo 1/2007 (Defensa de los Consumidores y Usuarios).
Ley 34/1988 (General de Publicidad).
Ley 3/1991 (Competencia Desleal).
Ley 34/2002 (Servicios de la Sociedad de la Información y de Comercio Electrónico – LSSICE).
Reglamento (UE) 2016/679 (Reglamento General de Protección de Datos – RGPD).
Ley Orgánica 3/2018 (Protección de Datos Personales y garantía de los derechos digitales).
Reglamento (UE) 2022/2065 (Digital Services Act – DSA).

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