Universitat Internacional de Catalunya

TV Set

TV Set
1
7823
1
First semester
OB
Audiovisual Creation Techniques
Course zero: The set
Main language of instruction: Spanish

Teaching staff


Eloy Calvo – ecalvoc@uic.es

Introduction

Studio is a 1 ECTS credit course taught in the first term of the first year of Advertising and Public Relations.

This course introduces students in the professional world by providing them with important technical and narrative skills to convey the desired message. In addition, they experience what involves teamwork and acquire professional attitudes to the creation of an audiovisual product.

It's also very important that they learn how they have to book the equipment for the shooting and the editing and post production facilities.

 

Pre-course requirements

No prerequisites are required.

Objectives

To learn the basic technical and narrative skills needed to develop an audio-visual product.

Competencies

  • 01 - The ability to plan technical resources
  • 02 - The ability to plan human resources
  • 03 - The ability to plan personal resources (personnel, materials, seasonal...)
  • 04 - The ability of self assessment and professional self management
  • 07 - The ability to work in a group
  • 08 - The ability to organise time and workspace
  • 17 - The ability to confront difficulties and resolve problems
  • 18 - The ability to work under pressure
  • 24 - The ability to plan and carry out audio visual and cinematographic projects
  • 26 - The ability to coordinate yourself and /or work together to / with a team
  • 42 - The ability to understand and apply the techniques and methods of film editing and post production
  • 52 - The ability to design and critique an audiovisual script
  • 83 - The ability and capacity to give form to a creative message
  • 92 - The ability for analysis, synthesis and critical judgment
  • 93 - To know how to manage time
  • 94 - The ability to act freely and responsibly

Learning outcomes

Students will begin in a professional environment with autonomy regarding the use of cameras and its application in the language of film.

They will practice all functions needed for the development of an audiovisual product. They’ll know the importance of the three basic stages; the idea and script, the pre-production and the shooting, and the editing and post production.

They will use with good judgment narrative and storytelling techniques to accomplish a decent audiovisual product.

Syllabus

1. Basic storytelling and narrative concepts.

2. Description of the different creative stages of an audiovisual product.

3. Critical analysis and interpretation of television commercials.

4. Definition and description of a briefing.

5. Filming Materials: production plan, call sheet and storyboard.

6. Brief introduction to the camera functions.

7. Brief introduction to the editing process.

8. Analysis and constructive criticism of the outcome of the practical exercises.




Teaching and learning activities

In person



The course consists of a theoretical part, a practical part with coaching and monitoring and, finally, evaluation and feedback.

TRAINING ACTIVITY

ECTS CREDITS

Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students.

0,2

Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested.
Practical workshop. A highly practical working activity, where students can acquire skills that are practical or also theoretical (intellectual skills, logical skills, critical skills, intellectual learning skills, study skills, quoting skills, etc).

0,2

Practical workshop. A highly practical working activity, where students can acquire skills that are practical or also theoretical (intellectual skills, logical skills, critical skills, intellectual learning skills, study skills, quoting skills, etc).

0,5

 

Evaluation systems and criteria

In person



Attitude, teamwork, compliance deadline, creativity, design and content will be considered as well as part of the multiavaluation system.

Exercises to be done:

Camera exercise

Editing exercise

Presentation of the project

Avalutation:

50% Group's mark (Project)

50% Exame

If the student doesn’t pass the first evaluation, the second one will consist of doing an of carrying out a camera and editing exercise to be specified with the instructor.