Master's Degree in Fashion Communication and Marketing. Branding, Events and Sustainability
Reasons to take this master’s degree
- Global knowledge of the fashion industry
We provide a practical and comprehensive overview of the fashion industry with a focus on the circular economy and sustainability, with an impact on business management variables. - Multi-channel communication
Students will work on the communication tools and strategies that are necessary to develop successful communication in the fashion sector, both online and offline. - Prestigious active professionals
Most of the lecturers are prestigious professionals who currently for leading fashion brands, and many of them are in the process of transforming the industry into a more sustainable model. - Sustainability and circular economy
This degree programme offers a cross-disciplinary education in sustainability throughout the supply chain of the fashion industry, from brand to consumer, with a focus on transparency. - Work placements in companies from the sector
We contribute to the development of each student's abilities based on a tailored plan that includes work placements and a Final Master’s Degree Project (TFM).
Objectives
- To provide a global understanding of the fashion market, trends and business positioning today.
- Provide practical knowledge of fashion industry strategy, channels and new communication tools.
- To offer a comprehensive and cross-disciplinary overview of sustainability throughout the fashion supply chain and the way to develop transparency: from the brand to the consumer.
- To teach students how to undertake the strategic organisation of events in the fashion sector.
- To acquire new skills through the Master's work placements and get to know the work undertaken by professionals in the sector at first hand.
FAQS
Work placements
The Master offers the opportunity to do work placements in companies such as moda.es, Anna Cortina, Alura Beauty, The Castle and Gratacos, among others, and the possibility of validating them if you are currently working in a fashion company.
Visits to companies
An opportunity to find out about managing companies such as Tous, Gratacos, Showroom Guix, Andrés Sarda, and the flagship stores of Massimo Dutti, among others, from their directors and managers in special visits to the facilities.
Master classes
Master classes with top-level professionals from the fashion sector.
Professional TFM (with tutor)
Guidance for students Final Master’s Degree Projects (TFM) from professionals working in the fashion sector who are leading innovative and creative projects.
Who is it aimed at? Prospective students
- Degree holders/graduates in Advertising, Public Relations, Marketing, Journalism, Fashion Design, etc. who want to focus on working in fashion communication.
- Communication professionals who are already working in communication agencies or departments of a fashion company and want to acquire new knowledge, skills and experience.
- Businesspeople and/or entrepreneurs from the fashion sector who wish to acquire the knowledge about communication and sustainability this Master's Degree offers.
Outgoing students
Students will acquire competences that will enable them to work in the following areas:
- Creation and management of fashion and beauty brands.
- Communication advisor, public relations, project management, analyst for fashion Industry companies
- Marketing departments for fashion and beauty companies.
- Image consultancy for advertising, cinema and audiovisual media.
- Marketing and communication for luxury companies.
- Organisation and management of fashion, luxury, beauty, etc. events
- Fashion and beauty magazines and publications
- Head of promotion in institutions in the sector
Teachers
Teaching staff
Ms Cristina Smandia
Head of planning and dissemination at CaixaForum Barcelona
Dr Pilar Buil
Lecturer of the Faculty of Communication Sciences of UIC Barcelona, specialising in Communications Management, Institutional and Corporate Communications
Dr Marta Salvat
Communications consultant for public administration bodies and managing partner of 17comunicacion.com
Dr Albert Moya
Lecturer of the Faculty of Humanities at UIC Barcelona specialising in Aesthetics
Dr Xavier Escribano
Lecturer of the Faculty of Humanities at UIC Barcelona specialising in Corporality
Ms Laura Guix
Graduate of the UIC Barcelona Bachelor’s Degree in Journalism, founder of Pressego Comunicación
Ms Victoria Dios
Graduate of the UIC Barcelona Bachelor’s Degree in Advertising and Public Relations, influential marketing consultant and founder of The Castle boutique agency
Ms Sònia Flotats
Creator of the So Good So Cute Magazine and editor of the Sustainable Trends section on RAC 1's La Primera Pedra.
Ms Alex Jover Almirall
Editor and fashion writer in the Magazine Lifestyle section of La Vanguardia.
Ms Vet Robirosa
Anthropologist and communicator specialising in social media, online marketing and content marketing.
Ms Marina Aizcorbe
Product manager and fashion designer at Laagam
Dr Noemí de Trastámara
Visual branding designer
Dr Olga Roger
Specialist in environmental communication and waste recycling
Mr Paolo Quagliotti
Commercial Director and Business Developer in Sportswear Brands
Mr Mariano Moreno
Bridal Fashion Designer
Mr Iván Lozano
Communication and Reputation Consultant for Cosmetics Brands
Prerequisites & admissions
Admission criteria
While all candidates who meet the access route requirements will be considered, acceptance will be determined based on the following criteria:
- University degree and transcript of records
- Professional and academic CV (previous experience is not compulsory, but it will be valued)
- Motivation letter
Reservation and enrolment
In order to reserve a place on the course, candidates who have received an official letter of admission must make an initial payment for the amount of 20% of the total master's degree fee.
The rest may be paid after the enrolment process.