Master's Degree in Fashion Communication and Marketing. Branding, Events and Sustainability

Type of programme
Master of permanent training
between 01-10-2024 and 30-06-2025
€124.00 / ECTS x 60 = €7,440.00 (+ €494.00 Registrations fees). *Prices corresponding to the 2024-2025 academic year.
Monday to Thursday, from 4:00 to 8:00 p.m.
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  • Curriculum and teaching team
  • Prerequisites and admissions

2023-2024 academic year

Reasons to take this master’s degree

  1. Global knowledge of the fashion industry
    We provide a practical and comprehensive overview of the fashion industry with a focus on the circular economy and sustainability, with an impact on business management variables.
  2. Multi-channel communication
    Students will work on the communication tools and strategies that are necessary to develop successful communication in the fashion sector, both online and offline.  
  3. Prestigious active professionals
    Most of the lecturers are prestigious professionals who currently for leading fashion brands, and many of them are in the process of transforming the industry into a more sustainable model.
  4. Sustainability and circular economy
    This degree programme offers a cross-disciplinary education in sustainability throughout the supply chain of the fashion industry, from brand to consumer, with a focus on transparency.
  5. Work placements in companies from the sector
    We contribute to the development of each student's abilities based on a tailored plan that includes work placements and a Final Master’s Degree Project (TFM).


  1. To provide a global understanding of the fashion market, trends and business positioning today.
  2. Provide practical knowledge of fashion industry strategy, channels and new communication tools.
  3. To offer a comprehensive and cross-disciplinary overview of sustainability throughout the fashion supply chain and the way to develop transparency: from the brand to the consumer.
  4. To teach students how to undertake the strategic organisation of events in the fashion sector.
  5. To acquire new skills through the Master's work placements and get to know the work undertaken by professionals in the sector at first hand.


Work placements

The Master offers the opportunity to do work placements in companies such as moda.esAnna CortinaAlura BeautyThe Castle and Gratacos, among others, and the possibility of validating them if you are currently working in a fashion company.

Visits to companies

An opportunity to find out about managing companies such as Tous, Gratacos, Showroom Guix, Andrés Sarda, and the flagship stores of Massimo Dutti, among others, from their directors and managers in special visits to the facilities.

Master classes

Master classes with top-level professionals from the fashion sector.

Professional TFM (with tutor)

Guidance for students Final Master’s Degree Projects (TFM) from professionals working in the fashion sector who are leading innovative and creative projects.

Who is it aimed at? Prospective students

  • Degree holders/graduates in Advertising, Public Relations, Marketing, Journalism, Fashion Design, etc. who want to focus on working in fashion communication.
  • Communication professionals who are already working in communication agencies or departments of a fashion company and want to acquire new knowledge, skills and experience.
  • Businesspeople and/or entrepreneurs from the fashion sector who wish to acquire the knowledge about communication and sustainability this Master's Degree offers.

Outgoing students

Students will acquire competences that will enable them to work in the following areas:

  • Creation and management of fashion and beauty brands.
  • Communication advisor, public relations, project management, analyst for fashion Industry companies
  • Marketing departments for fashion and beauty companies.
  • Image consultancy for advertising, cinema and audiovisual media.
  • Marketing and communication for luxury companies.
  • Organisation and management of fashion, luxury, beauty, etc. events
  • Fashion and beauty magazines and publications
  • Head of promotion in institutions in the sector


Click here to see the curriculum


Academic Direction of the Master’s degree

Dr. Pedro Sigaud-Sellos (
PhD in Communication and dean of the Faculty of Communication Sciences

Ms. Raquel Iriso (
Director of Studies of the UIC Barcelona Faculty of Communication Sciences

Technical Direction Master’s degree

Ms. Victoria Dios (
Holder of a bachelor’s degree in advertising and digital public relations. Fashion PR and talent manager. Founder of @thecastle.creations

Lecturers and professors

There are numerous speakers who lecture on this Master’s degree, some of whom form part of our team of teaching staff:

Iria Pérez Gestal
Director of

Pilar Prior
Head of sustainability at the Pepe Jeans Group

Cristina Smandia
Head of planning and dissemination at CaixaForum Barcelona

Alfons Puigarnau
Senior lecturer of Aesthetics and Theory of the Arts at UIC Barcelona School of Architecture

Laura Nuñez
Strategic marketing consultant specialising in fashion and retail

David Allo
Director of sustainability at TEXFOR (Spanish Textile Industry Confederation)

Dolors Massot
Freelance lifestyle and culture journalist. Author of Ágatha Ruiz de la Prada and co-author of El gran libro del té. PhD in communication sciences

Maria Pilar Buil
Contracted doctor at the UIC Barcelona Faculty of Communication Sciences, specialised in communication and institutional and corporate communication management

Silvia Albareda
Director of the UIC Barcelona Office for Cooperation and Sustainable Development and senior lecturer (AQU) at the Faculty of Education Sciences

Marta Salvat
Managing partner of and holder of a PhD in communication

Miquel Vidal
Circular economy coordinator at the Formació i Treball Foundation

Prerequisites & admissions

Admission criteria

While all candidates who meet the access route requirements will be considered, acceptance will be determined based on the following criteria:

  • University degree and transcript of records
  • Professional and academic CV (previous experience is not compulsory, but it will be valued)
  • Motivation letter

Reservation and enrolment

In order to reserve a place on the course, candidates who have received an official letter of admission must make an initial payment for the amount of 20% of the total master's degree fee.

The rest may be paid after the enrolment process.