Bachelor’s Degree in Advertising and Public Relations
Home
- Type of programme
- Official degrees
- Campus
- Campus Barcelona
- Duration
- 8 semesters
- Credits
- 240 ECTS
- Schedule
- Mornings
- Language
- Catalan, Spanish and English
- Places
- 60
- Modality
- On site
Why study Advertising and Public Relations at UIC Barcelona?
The Bachelor’s Degree in Advertising and Public Relations at UIC Barcelona prepares you to become a communication professional capable of creating innovative strategies and campaigns that connect with audiences. With a practical approach and comprehensive training, you’ll learn to craft persuasive messages, build brands, and manage corporate reputation in a constantly evolving environment.
- Learn by doing: creativity and strategy in action
From day one, you’ll work on real projects with clients, developing advertising campaigns, communication strategies, and public relations actions. Through workshops, simulations and challenges in collaboration with companies, you’ll apply theory to practice in a setting that reflects the real world of the industry.
- Strong links with companies and industry professionals
We collaborate with advertising agencies, communication consultancies and marketing and PR departments of major companies so that you can undertake internships suited to your profile. You’ll also gain direct exposure to active professionals through masterclasses and mentoring that will help you advance your career.
- Marketing, digital communication and branding for today’s world
At UIC Barcelona, you will specialize in key areas such as marketing, digital communication, branding, and public relations. You will learn to design brand strategies, manage corporate reputation, lead crisis communication, and enhance the public image of companies and institutions. You will master digital tools, social media, programmatic advertising, and artificial intelligence applications for audience analysis and content personalization. You will combine creativity and data analysis to optimize impact on consumers. In addition, you will develop skills in storytelling, crisis management, and event organization, preparing you to lead communication in a constantly evolving digital world.
- Connect with top agencies and brands in the industry
Take part in internships with more than 400 companies in the sector: advertising agencies, communication consultancies and marketing and PR departments of leading brands. We collaborate with firms such as Ogilvy, DDB, McCann, Havas, and other global brands so you can experience the industry from the inside. A dedicated internship coordinator will guide you throughout the process, ensuring your experience aligns with your profile and boosts your employability.
- Experience advertising with a global outlook
Broaden your training through international experiences at prestigious universities like UC Berkeley, Lancaster University and UCLA Extension, where you’ll have access to exclusive programmes in marketing, advertising, public relations and communication. Connect with professionals from around the world, discover the latest trends in the sector, and immerse yourself in academic environments of reference in the United States to take your career to the next level.
The Degree of Advertising and Public Relations in numbers
At UIC Barcelona, we offer you a practical and high-quality education designed to help you stand out in the world of advertising and public relations—creating impactful campaigns, managing the reputation of brands and institutions, and developing effective communication strategies.
Testimonials
My first professional steps were taken alongside the university, as I completed my internship in Public Relations at Llorente y Cuenca, where I had the opportunity to work with companies like the Kering group (Gucci, Boucheron, YSL...), which served as a starting point for entering the luxury and fashion industry. The hands-on workshops in the photography studio, the creative pitches, and the various group projects brought me closer to the professional world, as did the classes taught by industry professionals, who also gave me an insider perspective that helped me understand and learn how the industry works.
With this degree, you can study part of the curriculum or do your internship abroad, with academic recognition
Participate during one semester or year at one of your faculty's partner universities, or search for a business abroad for your internship.
Get part of your ECTS during the summer at the Berkeley Summer Sessions, the best public university in the world.
Additional information
Other similar studies
- Bachelor's Degree in Audiovisual Communication
- Bachelor's Degree in Journalism
- Bachelor’s Degree in Audiovisual Communication or Advertising and Public Relations + UCLA Extension Certificate Programme
- Double Bachelor's Degree in Journalism + Film and Media Studies
- Double Degree in Humanities and Cultural Studies + Journalism
- International double degree with Lancaster University
Presentation
On the Bachelor’s Degree in Advertising and Public Relations, our main objective is to train professionals to manage brands and resolve any kind of communication problem. To this end, we offer comprehensive and personalised training in which acquiring skills such as a critical and analytical thinking and social commitment, is fundamental. This programme is aimed at anyone wanting to work in the advertising and public relations sector in project management, communication consultancy, public relations, or as a creative or analyst in communication and/or public relations agencies, companies or any other organisation.
As part of this bachelor’s degree, we teach students about communication strategies, how to come up with creative and persuasive solutions, how to manage campaigns, how to organise teams and assign tasks, etc. In addition, we cover everything students need to know about launching a product, what it means to reposition a brand or what crisis communication management is, among other relevant aspects. Throughout their time at the university, students will also receive guidance from our academic team, made up of lecturers with a solid track-record in teaching and professionals working in leading companies in the advertising and public relations industry.
In addition, UIC Barcelona is committed to helping students master new technologies and learn English, which are essential tools for achieving greater international projection and professional success. As such, we work with the latest technologies and offer subjects and workshops taught in English (meeting points, etc.).
It is also important to highlight that our academic programme is directly linked to the job market, as we offer students the chance to complete a work placement in one of many internationally renowned businesses (Bassat, Ogilvy, MCann Erickson, Antonio Puig, Mango, SEAT, among others).
Finally, as UIC Barcelona is adapted to the Bologna Plan, graduates from this bachelor's degree will also be qualified to work as advertising and public relations professionals in the European Higher Education Area (EHEA).
Objectives
The main objectives for the Bachelor's Degree in Advertising and Public Relations are:
- To train professionals to manage brands and offer high-quality solutions to all kinds of communication problems whilst adhering to the profession’s ethical dimension.
- To develop students’ creative, communication and IT skills.
- To provide students with a high-quality general education, with a solid intellectual and ethical grounding.
- To offer students an international outlook on advertising and public relations, so they can grow professionally in a global context.
- To provide students with the knowledge they need to become responsible professionals who are fully aware of the social dimensions of the advertising and public relations sector.
- To provide students with the knowledge and skills they need to confidently step foot onto the current advertising and public relations scene.
- To help students master the English language as a professional tool to aid their international exposure.
- To train professionals who can work flexibly and competently and adapt to any company.
- To encourage an entrepreneurial spirit, independent learning and vocational responsibility.
- To develop teamwork and leadership skills.
- To facilitate knowledge about the advertising and public relations world and all stages of the production cycle.
Who is it aimed at? Prospective students
Anyone who fulfils the admission requirements and general prerequisites for accessing this degree programme may apply. The majority of our students come from the Humanities or Social Sciences, but the degree programme is open to students from any academic background.
This degree programme is aimed at anyone who’s passionate about advertising and public relations and wants to work in this sector. We're looking for motivated students who are eager to learn and innovate; people with a critical, analytical and entrepreneurial eye, who know how to work in a team, and responsible students with creative minds who want to grow as professionals in this sector.
Competences. Graduate profile
Competences
Students will acquire a range of skills that will equip them for a successful career in the current advertising and public relations context.
Graduate profile
The graduate profiles for this bachelor’s degree are:
- Project manager
Assume responsibilities, manage projects, steer and oversee campaigns, be results-oriented, lead teams and generate enthusiasm. - Public relations
Take on responsibilities in the field of business communication, such as managing corporate communication, organising events and managing relations between companies and society. - Communications consultant
Outline strategic channels of communication, generate trust, interact with strategic audiences, and more. - Creative
Specialised in the materialisation of ideas. As such, students must master advertising creation techniques and the tools necessary to respond to companies’ and institutions’ communication needs. - Analyst
Assess the suitability and characteristics of the media used to disseminate a message and understand the target audience and socio-cultural trends.
Academic Accreditation
Graduate in Advertising and Public Relations from the Universitat Internacional de Catalunya.
With this degree and thanks to UIC Barcelona's adaptation to the Bolonya Plan, students will be able to work as advertising and public relations professionals throughout the European Higher Education Area.
Curriculum
Internship
In direct contact with the profession from the beginning
At UIC Barcelona, we connect with the student's professional future by offering a wide selection of organisations within the sector for internships. We also individually monitor each student to make sure that goals are met regarding pending tasks, education, knowledge and skill acquisition.
The Faculty of Communication Sciences holds agreements with a series of important institutions so that future graduates can acquire the work experience necessary for them to carry out their future profession.
Objectives
The work placement subject, which is compulsory, consists of work experience in an institution that is external to the university in the field of advertising and/or public relations. This allows concepts learned about in classes and workshops to be applied to real life. In order for the work placement to be more useful, it is necessary to undertake coaching both before and during the placement. There will also be ongoing communication between the coach and the assigned in-company tutor in order to monitor the person completing the placement. Therefore, it will be possible to ensure that the objectives set out can be achieved in terms of the tasks to be undertaken and the learning and assimilation of knowledge and competences.
The evaluation of the work placement will mainly consist of the presentation of a work placement report from the company, and a report written by the student describing the placement. Students must also present a report that includes both a description of the content of the placement, what they have learned, and the improvements they have achieved in their work, both in terms of knowledge and skills. A tutor will guide them throughout this process.
All updated information regarding the specific organisation and regulations of work placements can be found in the Course Guide for the subject on each degree programme.
Facilities
At UIC Barcelona’s Faculty of Communication, the classroom becomes a real advertising agency and a brand strategy lab. We offer you an environment where you can experiment with campaigns, create innovative content, and refine your creative and strategic skills.
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Transmedia Lab: the space where ideas come to lifeAn innovative environment with studios equipped with high-end technology, allowing you to develop advertising campaigns, communication strategies, and impactful digital content. Here, you can conceptualise, produce and execute projects just as professionals in the industry do.
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Digital Media Studios: creativity applied to advertisingA professional studio where you can design advertising spots, create content for social media, produce podcasts, and develop communication campaigns using the most advanced tools on the market.
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Cutting-edge technology to bring your ideas furtherFree access to editing software, professional cameras, microphones, and digital tools so you can work with the same resources used by leading advertising agencies and major brands. At UIC Barcelona, your creativity has no limits—experiment, innovate, and get ready to shine in the industry.
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Mobile Classrooms“Writing room” features mobile chairs and tables, allowing the space to be arranged according to the needs of the moment, promoting group work, flexibility, and innovation in active learning methodologies.
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LibraryThe library is a spacious and modern study area, ideal for both individual and group work. It offers a vast selection of educational resources, both physical and digital, to support students' continuous learning.
Professional Career
Prepara't per tenir més oportunitats laborals
The degree offers a wide range of career opportunities in fields such as:
- Advertising creative (copywriter, art director, etc.)
- Account manager
- Strategic planner (planner)
- Media planner
- Communication director / Director of communications
- Corporate identity and brand manager
- Product manager
- Event and protocol coordinator / Event manager
- Media relations officer
- Social media strategist
- Digital marketing manager
- Project manager
- Corporate communication public relations specialist
- Communication consultant
Teaching team
The Faculty’s teaching body consists of lecturers and professors who are also active in the private sector and who have long experience in the audiovisual, journalism and advertising sectors. The teaching staff are all in direct contact with the daily reality of this profession, since they combine their executive roles in the media with teaching in the Faculty. This allows students to achieve an education that is at the cutting-edge of the sector, that facilitates work placements and allows for greater labour insertion. Also, the teaching staff have extensive research experience at both a national and international level acquired through visits to and exchanges with other universities.
Our teaching and research team
- a - f
- g - m
- n - r
- s - v
- w - z
Open days
Attend the next Open Day
The University is organising open days for future university students who would like to know more about our institution and the programmes we offer.
Prerequisites & admissions
Admission process for degrees
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Request information
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Application for admission
- Delivery of documentation
- Validation of documentation
- Payment of processing fees
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Entrance exam results
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Admissions
- Admissions
- Admission pending BEA Grant
- Admission with BEA Grant
- On hold
- No admission
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Admissions
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Deposit paid
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Enrolment
Between June and September
- Tuition paid
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Welcome
You are now part of UIC Barcelona
Application for admissions
To pre-register for undergraduate studies at UIC Barcelona, you will need to complete the application form available at the following link:
Entrance Examinations
After submitting your application you are required to take an entrance exam on our Barcelona Campus. You may take it at any one of the available times.
Required documentation
Check out the documentation you need to be admitted to UIC Barcelona. We believe there are many ways to start your new life at university. Click on the following link for all necessary information:
Reservation and enrolment
If you have received an acceptance letter, all you need to do is pay 20% of the full cost of the first year. Once your enrolment is complete, you must pay the remaining 80% in one lump sum.
Acces routes
How can I access UIC Barcelona? Click on the following link for information on all possible routes.
Recognition and transfer of credits
Prices, grants and financial aid
Price
Grants
UIC Barcelona offers various fellowships supported by both public institutes (MEC or AGUAR) as well as private UIC Barcelona funds.
For further information, please check with our admissions department:
Other grants
Those seeking undergraduate degrees at UIC Barcelona may be, also, eligible for other different grants.
Financial aid
Each payment method is adhered to the specific financing conditions of each degree programme.
Please see the attached document for details on these conditions:
Payment facilities
UIC Barcelona offers different payment options:
FAQ
FAQsGeneral Information
How many places are there in the three Bachelor’s Degrees of the Faculty of Communication?
In Audiovisual Communication and Journalism there are 40 places for each degree. For Advertising and Public Relations there is a maximum of 60 places.
How much do the three Bachelor’s Degrees of the Faculty of Communication cost? And how much does the Double Degree in Journalism and Audiovisual Communication cost?
- Audiovisual Communication: € 10,440*
- Journalism: € 10,440*
- Advertising and Public Relations: € 10,440*
* 1st course 2026-2027. Subject to revision each year.
Does UIC Barcelona offer any grants or financial aid for studying in the Faculty of Communication Sciences?
You can find out all the various options including grants and discounts on our website. If you have an average mark of 8 or higher in your first year of upper secondary education, you are eligible for a Grant for Academic Excellence, which entitles you to an 80% discount every year of study, provided that you meet the conditions of renewal.
What is the class timetable?
The classes are in the morning, between 8.00 a.m. and 3.00 p.m.
In which languages are the classes taught?
They are mostly taught in Spanish and Catalan, with 15% of subjects in English each year.
Do I need to buy books or any other additional materials for class?
No, all teaching materials are available on the University’s digital platform and in the library. There are no significant material-related costs.
Are the most general subjects done together with students from the other degrees of the Faculty?
All the subjects of the bachelor’s degree are held with students of the same degree, since all the subjects are specifically focused on each field.
Only English classes and 1 optional subject of the double degree of Audiovisual Communication & Journalism are shared.
From which course can work placements be done?
From the summer of the first year. These practices are extracurricular.
When are the curricular work placements?
Fourth year.
What are the Digital Media Studios?
These are the facilities of the Faculty of Communication, which contain a set, production room, sound studio, materials storage room and twelve post-production and editing rooms.
What is Transmedia Lab?
Two transmedia studios (107 m2) and a digital newsroom (138 m2).
Multipurpose spaces where our students can work and experiment with hybrid formats.
Is there a possibility to complete an exchange during the degree?
Yes, UIC Barcelona has more than 50 agreements in 27 countries. We have three types of agreements:
- SICUE: mobility within Spain
- Erasmus: in Europe
- Bilateral agreements: outside Europe
They can last a semester or an entire academic year, from third year on.
How does the Double Degree in Journalism and Audiovisual Communication work?
In five years you will obtain two university degrees, one for Journalism and one for Audiovisual Communication. From the first year, you will begin the two degrees simultaneously, taking the most prominent subjects of each of these two degrees. Classes will be in the morning.
Access to the Bachelor’s Degree
What is the requirement to enter to study in the Faculty of Communication if I come from secondary school?
You must pass the baccalaureate, the EvAU or equivalent and the entrance exams to UIC Barcelona to be admitted.
What do the entrance exams involve? Are they face-to-face?
They consist of three multichoice tests in English and spelling, and a brief interview with a teacher of the Faculty. The tests will be done online.
Before the test, we will send you all the necessary information to access (how to connect, user, password, schedules...).
Are there any practice exams available?
We do not provide models of admission tests from previous years, but before tests we provide details and indications that are always helpful.
Can I choose the date of the Entrance Examination?
Yes, among the scheduled calls, which you will find on our website.
What are the exam times?
From 3.00 p.m. to 5.00 p.m., approximately. The interviews are conducted the day before the tests, between 2.00 p.m. and 6 p.m.
When are admissions communicated?
7-10 working days after taking the entrance exams. You will receive an email in which you can download the resolution of the tests in the admissions portal and follow the next steps.
If I am ‘not admitted’ can I attend the next sitting during the same academic year?
No, you can only attend one sitting per academic year.
How and when is the reservation completed?
By making a payment of 20% of the total tuition for the first year, within 15 days after being admitted.
If I reserve a place and then decide not to study at UIC Barcelona, will the reservation fee be reimbursed?
The reservation fee will only be fully reimbursed in event you do not pass your upper secondary studies or the Spanish university entrance exams (PAU). This clause is laid out in the General Terms and Conditions.
What is the job placement percentage of graduate students?
88%
What is the usual teacher profile of the degree?
More than 80% of collaborating teachers are active professionals who come from the sector.
Where can I get practical experience during the degree?
We have over 470 agreements with prestigious companies.
What specialisations are available?
— Bachelor’s Degree in Audiovisual Communication with a specialisation in Production and Direction.
— Bachelor’s Degree in Journalism with a specialisation in Corporate Communication.
What double degree options does UIC Barcelona offer me?
Journalism + Audiovisual Communication
Journalism + Humanities
International mobility
Outgoing mobility stays
As a student of this degree programme, you may study abroad and receive academic recognition in most options.
Discover your mobility options abroad:
- Study abroad for a semester or a full academic year at one of your faculty’s partner universities.
- Erasmus traineeships, curricular, extracurricular or recent graduate work placements (according to the degree programme)
- International summer courses: UC Berkeley Summer Sessions, Penn Summer, Boston University Summer
- UCLA Extension Certificate Programmes
To find out what you need to do before, during and after your mobility stay, please see the following links:
Contact: exchange.bcn@uic.es
Incoming mobility stays
If you are studying at another Spanish or international university, why not study at UIC Barcelona for a semester or academic year.
To find out what you need to do before, during and after your mobility stay, please see the Study at UIC Barcelona page.
Contact: exchange.bcn@uic.es
Alumni Ambassador
The Alumni Ambassadors are volunteer alumni who will explain their experience at UIC Barcelona to you. With them you will be able to resolve any doubts that may arise about the chosen program, the University and your experience as a student.
What questions can you ask an Alumni Ambassador?
- What do you value most about this program?
- What profile of students studied it?
- What do you think about teachers?
- What professional practices did you do?
- What are the advantages of studying in Barcelona?
- If he/she already has a job and if he had a hard time finding one.
Don't miss this magnificent opportunity to learn first-hand what it means to do a program at UIC Barcelona and the value it brings you in the development of your career. If you have any specific questions about the admission process, scholarships, visas or financial aid, you can contact directly admisiones@uic.es.
Find an Alumni and start chatting now!
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