On 18 and 19 November, the UIC Barcelona Faculty of Communication Sciences is hosting this year’s DRAC Novell International creative festival, organised by the Advertising Business Association. The aim of this international festival is to recognise the work of advertising students and to give them the opportunity to present their creations to the business world. This year, the programme has adopted the theme “L’as de la creativitat” (The ace of creativity) and will feature talks from professionals such as Victor Arriazu from VMLY&R Barcelona; Andrea Mingorance from Bakery Group; Arnau Peidro from McCann Health Barcelona; Sheila Caparros from JEVNET and Belén Pueyo from Gestmusic.

Thursday 18 November

9:30 a.m. Accreditations

10 - 10.30 a.m. - Welcome to the University

Alfonso Méndiz, rector of UIC Barcelona

Alvaro Montoliu, president of the Advertising Business Association

Catalan Government authority*

10.30 - 11 a.m. - Opening talk

Victor Arriazu, creative director at VMLY&R Barcelona

11 – 11.30 a.m. Break and accreditations for the round table

11.30 a.m. - 1 p.m. - Round table “Creativity 4.0.”

Andrea Mingorance, transmedia account director at Bakery Group

Arnau Peidro, creative director at McCann Health Barcelona

Doli Castillo, journalist, blogger and digital marketing teacher

Robert Rabanal, founding partner and director of Cheeseburger

Araceli Escobedo, head of marketing for Spain and Portugal at Urban Sports Club

Moderated by: Alberto Chinchilla, CEO and founder of Be Shared

1.30 - 3 p.m. - Break

3 p.m. Accreditations

3.30 - 5 p.m. - Workshop InstaBrand. Strategies, tactics and tools on Instagram

Sheila Caparros, digital project manager at JEVNET

*pending confirmation

Friday 19 November

9 a.m. Accreditations

9.30 - 11 a.m. - Masterclass: “Digital operation. How to build the digital strategy for a television programme” 

Belen Pueyo (@belenagaynor), digital manager at Gestmusic

11 – 11.30 a.m. Break and accreditations

11.30 a.m. – 1 p.m. Awards ceremony

1 – 1.30 p.m. - Refreshments