Universitat Internacional de Catalunya
Production and Filming
Teaching staff
Introduction
The course aims to familiarize students with the processes required to carry out a project in the field of advertising and professional audiovisual production. All the issues related to the main stages of an audiovisual project will be analyzed: creative development, pre-production, production, and post-production.
Pre-course requirements
No.
Objectives
The main objective of the course is to teach students about all the phases and tasks involved in the process of producing and managing the direction of an audiovisual project from an advertising agency perspective, through the life of a practical advertising production project. It will aim to provide inputs from the creative development phase and the entire theoretical and organizational pre-production phases, as well as the production and post production phases - the more practical stage where prior knowledge converges with creative execution ability. It will include various simulated collaborations of interaction with clients and prod companies and directors. It will help develop skills such as working in a team, communication and development of creative ideas and opinions as well as creative problem solving and giving feedback on creative.
Competences/Learning outcomes of the degree programme
- 01 - The ability to plan technical resources
- 02 - The ability to plan human resources
- 03 - The ability to plan personal resources (personnel, materials, seasonal...)
- 05 - The ability to learn autonomously
- 06 - The ability to act autonomously and responsibly
- 07 - The ability to work in a group
- 24 - The ability to plan and carry out audio visual and cinematographic projects
- 25 - The ability to plan and carry out the economic repayment of a film or product
- 26 - The ability to coordinate yourself and /or work together to / with a team
- 41 - The ability to understand and apply lighting and sound techniques of a film production
- 42 - The ability to understand and apply the techniques and methods of film editing and post production
- 43 - The ability to understand and apply different television genres and formats
- 44 - The ability to understand and apply the various stages of development of a television programme
- 45 - The ability to understand and apply different types of programme scripts
- 46 - The ability to understand and apply the different lighting, graphic and staging resources
- 47 - The ability to understand and apply the processes of television programme creation
- 48 - The ability to understand and apply the expressive possibilities of new technologies
- 51 - The ability to understand and apply the theories and techniques of image
- 52 - The ability to design and critique an audiovisual script
- 53 - The ability to design and critique an audiovisual or media product
Learning outcomes of the subject
- Understand the different stages of the creative process for an audiovisual project: from the initial creative idea and pre-production through to production and final post-production and final executions. Understand the agency/client and prod co dynamic and relationship.
- Identify the different stakeholders and roles involved in the production of an audiovisual project.
- Know how to prepare the various documents required throughout the production process:
- Develop organisational skills and the ability to work in a team. Learn how to give constructive and actionable feedback.
- Acquire the technical foundations of audiovisual storytelling as applied to advertising production.
- Work more fluently in professional English.
Syllabus
01. Briefing and Competitor Analysis
Course introduction. Competitor analysis and Joint brief received with the associated class.
02. Influencer Production I
03. Creative Development and Timings.
Development of a TVC script and campaign extensions based on the brief. Define timings.
04. Creative Presentation
Campaign presented to the associated class (acting as the client), discussed and voted on, Treatment proposals requested.
05. Influencer Production II
06. Treatments and Creative Go
Final treatment proposals received from the associated class (acting as the director/prod co), fedback on and voted on. The project is awarded to two directing candidates/groups in the associated class.
07. Pre-production I and Director Search and Brief
Agency team roles are assigned. Productions are discussed. Simulation of real life director search and pre production briefs – casting/wardrobe/locations/art direction.
08. Pre-production II and Client Management
All production elements are received by and discussed with the associated class; calls are held between both classes.
09. Pre-production Meetings (PPM)
Three PPMs are held; shooting decks are received by the associated class. Pre-production is finalized. Shoot attendance/shoot etiquette.
10. Campaign Budgeting and Cost Control
Principles of campaign budgeting and cost control management.
11. Post-production I - Post Briefs
Simulation of real life post production briefs – to include colour grade/sound/VO/music/end titles and legal requirments.
12. Post-production II - Versions
Versions are discussed and planned.
13. Creative Feedback and Creative Presentation Preparation
Edits are received by the associated class and feedback is given. Principles/best practice in creative feedback.
14. Final Films and Creative Presentations
Receive the final films from the associated class, and share with them (acting as the client) all campaign elements as part of campaign wrap up.
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Metrics and impact assessment
Teaching and learning activities
In person
During the course there will be 3 practices and two partial exams. Exercises developed in class will also be delivered punctually. These exercises are part of the different stages of the Final Project and must be included in the final production document.
The exams will be adapted to the semi-resident modality.
• 1 partial exam. September. 25%
• 2 Midterm exam. December. 25%
• 3 Exercises. September December. 30%
• Final Video Project Delivery. January. twenty %
Internships 30%
Practice 1: Genre analysis and television format. 10%
Practice 2: Pre-production Theoretical Analysis. 10%
Practice 3: Deliver exercises in class.10%.
Delivery of the following exercises done in class on specific dates. Delivery is made the same day before the end of the class, and is individual and mandatory.
To be evaluated, delivery on the same day before the end of the class is mandatory. Late deliveries are not accepted. Each student must submit a document (even if it is the same document as the work group).
- Exercise in class_1: Brainstorming. Previous idea.
- Exercise in class_2: TV script, storyline.
- Exercise in class_3: Escaleta.
- Exercise in Class_4. Organizational Documents: filming, script breakdown, locations, props.
Final work 20%
Deliver Final Audiovisual Project and presentation in PDF. January. twenty %
- Video 10%
- Production and presentation report: 10%
Mandatory attendance of 80% of the classes to have access to the evaluation and Final delivery.
- Video delivery.
- PDF Presentation of the Project.
In all the theoretical exercises of the subject, the regulations of the faculty in relation to spelling mistakes and plagiarism will be strictly observed.
In order to access the final evaluation, it is necessary to have presented all the practices that make up the continuous evaluation and to have taken the two partial exams.
If this is not the case, or if the student does not pass the subject in the first call, he/she will go to the second call, which will be governed by the following specifications:
• A final exam composed of all the contents of the subject (60% of the final grade).
| TRAINING ACTIVITY | ECTS CREDITS |
| Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. | 2,6 |
| Seminar. This activity will consist of taking an in-depth look at specific up-to-date topics in a monographic manner-in some cases these topics will have been debated socially-, via active work in small groups. | 1,5 |
| Meeting Point. Meetings will be organised with notable people from the professional and scientific fields or the international field, and students. These sessions will take the form of conferences, work sessions, discussions, or interviews, etc. | 0,4 |
| Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested. | 1,5 |
Bibliography and resources
htpps://www.reasonwhy.es
htpps://www.shots.net
htpps://www.lbbonline.com
Sullivan - Hey Whipple, Squeeze This (6th ed., 2022)
Gibbs - The Marketer's Guide to Creative Production (2023)
Ascher & Pincus - The Filmmaker's Handbook (5th ed., 2019)
Aitchison - Cutting Edge Advertising (3rd ed., 2013)
Barry - The Advertising Concept Book (3rd ed., 2016)
Gurrea Saavedra - Cómo se hace un spot publicitario (2009)
Poveda Criado - Producción publicitaria (2018)
Plus The Hire
First Tuesday
Breaking2
Homecoming
Stories Worth Sharing
Chef’s Table
Drive to Survive
Abstract: The Art of Design
Free Solo
The Social Dilemma