Universitat Internacional de Catalunya

Development of Media Projects

Development of Media Projects
6
10735
4
First semester
OB
Main language of instruction: Spanish

Other languages of instruction: Catalan

Teaching staff


By appointment.

Introduction

This course is a laboratory for journalism projects. Students will learn to conceptualise, develop and distribute journalism projects in each of the main sectors in which they will be able to develop their professional careers at the end of the degree: business communication, print and digital publications, transmedia journalism and audiovisual journalism, as well as academic research in the field of communication.

During the first half of the course, specialised modules will focus on the students' individual conceptualisation of a project for each of the main professional and academic sectors. At the end of the first weeks' seminars, students must submit a Final Degree Project (FDP) proposal to be approved by the FDP coordinators.  The assignment of tutors for the FDP will be made after the approval of the proposal.

During the second half of the course, under the supervision of the lecturer, students will begin to prepare the report that will justify the project they wish to carry out as a FDP, in the case of the professional modality, or the research in the case of the academic project. At the end of the semester, they will present it to the PFG coordinators in pitching format. The panel's assessments will serve to guide the project and reconsider the necessary aspects for the execution of the GFP, which the students will carry out during the second semester.

Pre-course requirements

No prerequisits.

Objectives

  • To understand the specific characteristics of each media sector.

  • To detect existing niches for new journalistic projects.

  • To learn to design sustainable journalistic projects.

  • To learn to anticipate and assess the resources required to run a journalism project.

  • To learn to present projects and distribute them in a professional market.

Competencies

  • 09 CG - The ability to innovate
  • 12 CG - The ability to listen
  • 13 CG - Positive and entrepreneurial spirit
  • 35 CE - Knowledge and mastery of the digital culture
  • 39 CE - Knowledge and mastery of multimedia messages
  • 41 CE - The ability and capacity to interact in the environment
  • 42 CE - The ability to integrate the contributions of the environment
  • 48 CE - The ability of insight, ingenuity and creativity
  • 52 CE - The ability to adapt to changing circumstances
  • 54 CE - The ability to analyze and understand audiences

Learning outcomes

  • To be able to conceptualise journalistic projects which are consistent with the structural reality of the sector.

  • To gain a sufficient command of the resources necessary to launch a radio or television programme.

  • To be able to undertake online journalism or communication projects.

  • To be able to devise strategic communication solutions based on the generation of journalistic content catered towards the objectives of any institution.

Syllabus

The different seminars will develop aspects related to methodology, structure and market analysis depending on the type of GFP (academic or professional) being analysed.

I. Desing of a research project in Journalism

II. Design of a journalistic project for the audiovisual market

III. Design of a journalistic project for the digital market

IV. Innovation and proposals of value in the digital environment


Teaching and learning activities

In person



 


TRAINING ACTIVITY ECTS CREDITS
Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. 1,6
Meeting Point. Meetings will be organised with notable people from the professional and scientific fields or the international field, and students. These sessions will take the form of conferences, work sessions, discussions, or interviews, etc. 0,8
Lab. Working groups that combine theory and practice. The aim of these is not to undertake already known techniques, but instead to make progress that is both theoretical and technical. These Lab sessions will culminate in the creation of a professional or semi-professional product. 1,0
Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested. 0,8
Focused Praxis. Handing in occasional exercises to learn theory through practice. 1,0
E-learning. Virtual learning based on ICT. 0.8

Evaluation systems and criteria

In person



TFG report, tutorials: 50% 

Oral presentation of project before panel: 30% 

Test on preparatory sessions: 10%

Proposal of Final Degree Project: 10%

Students must score a five or higher on the project to pass the subject. The oral presentation must be given at least a 4 to factor into the average. In the second sitting, the students must re-do the report.


Bibliography and resources

Anderson, Chris W.; Bell, Emily; Shirky, Clay (2012). Post-industrial Journalism: Adapting to the Present: a Report. Columbia: Columbia Journalism School

The professors will provide the recommended bibliography in each workshop

Teaching and learning material