Universitat Internacional de Catalunya
Development of Media Projects
Other languages of instruction: Catalan
Teaching staff
By appointment.
Introduction
This course is a laboratory for journalism projects. Students will learn to conceptualise, develop and distribute journalism projects in each of the main sectors in which they will be able to develop their professional careers at the end of the degree: business communication, print and digital publications, transmedia journalism and audiovisual journalism, as well as academic research in the field of communication.
Design of Journalistic Projects is a subject that combines the practical and theoretical dimension. Through case studies, the aim is to analyse the innovation and creativity of journalistic projects that have managed to enter the market and renew the world of journalism without renouncing the necessary rigour and journalistic vocation. During the course, the design of content on current affairs will be addressed, in which students will assume a specific role in each project to be tackled.
Pre-course requirements
No prerequisits.
Objectives
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To understand the specific characteristics of each media sector.
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To detect existing niches for new journalistic projects.
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To learn to design sustainable journalistic projects.
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To learn to anticipate and assess the resources required to run a journalism project.
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To learn to present projects and distribute them in a professional market.
Competences/Learning outcomes of the degree programme
- 09 CG - The ability to innovate
- 12 CG - The ability to listen
- 13 CG - Positive and entrepreneurial spirit
- 35 CE - Knowledge and mastery of the digital culture
- 39 CE - Knowledge and mastery of multimedia messages
- 41 CE - The ability and capacity to interact in the environment
- 42 CE - The ability to integrate the contributions of the environment
- 48 CE - The ability of insight, ingenuity and creativity
- 52 CE - The ability to adapt to changing circumstances
- 54 CE - The ability to analyze and understand audiences
Learning outcomes of the subject
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To be able to conceptualise journalistic projects which are consistent with the structural reality of the sector.
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To gain a sufficient command of the resources necessary to launch a radio or television programme.
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To be able to undertake online journalism or communication projects.
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To be able to devise strategic communication solutions based on the generation of journalistic content catered towards the objectives of any institution.
Syllabus
I. Desing and development of a journalistic project for digital media
II. Design and development of a journalistic project for the audiovisual market
III. Design and development of a journalistic project for the radio
Teaching and learning activities
In person
| TRAINING ACTIVITY | ECTS CREDITS |
| Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. | 1,6 |
| Meeting Point. Meetings will be organised with notable people from the professional and scientific fields or the international field, and students. These sessions will take the form of conferences, work sessions, discussions, or interviews, etc. | 0,8 |
| Lab. Working groups that combine theory and practice. The aim of these is not to undertake already known techniques, but instead to make progress that is both theoretical and technical. These Lab sessions will culminate in the creation of a professional or semi-professional product. | 1,0 |
| Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested. | 0,8 |
| Focused Praxis. Handing in occasional exercises to learn theory through practice. | 1,0 |
| E-learning. Virtual learning based on ICT. | 0.8 |
Evaluation systems and criteria
In person
First call
The first call will follow the continuous assessment, where the grade will be divided as follows:
- 30% Case studies (individual exercises that analyse a specific project within the journalistic field in which it is placed).
- 10% Attitude, teamwork and participation in class.
- 20% Digital journalism project
- 20% Audiovisual journalism project
- 20% Transmedia project
- The projects will be carried out in groups, each student will have a different role in each project. The grade will be individual.
Second call
The student must do an individual journalistic project. The instructions will have to be agreed with the teacher in advance.
3rd and following calls
The course must be repeated.
* Faculty regulations will be strictly observed in cases of plagiarism, fraudulent use of AI and spelling mistakes.
Bibliography and resources
Anderson, Chris W.; Bell, Emily; Shirky, Clay (2012). Post-industrial Journalism: Adapting to the Present: a Report. Columbia: Columbia Journalism School