Universitat Internacional de Catalunya
Mòdul 9. Enfocament Stakeholders i Impacte en la Moda
Other languages of instruction: Catalan, English
Teaching staff
Introduction
This module demonstrates to students how to achieve and maintain a strong brand reputation. To this end, students will engage in practical exercises to learn how to measure the social impact of communication initiatives promoted by an organization or professional, visit fashion brands that highlight and offer products for a wide diversity of body types, and examine real cases illustrating the potential of content creators to drive change within communities.
Pre-course requirements
None.
Objectives
-
To acquire extensive knowledge of the ethical foundations of advertising and public relations.
-
To explore human communities’ perceptions regarding the intersection of fashion, beauty, and body diversity.
-
To understand the main strategies employed by fashion companies to achieve and maintain a strong reputation.
-
To study real cases of positive social impact generated by business and personal initiatives in the fashion sector.
-
To identify leading content creators with inclusive purposes within the fashion industry.
Competences/Learning outcomes of the degree programme
-
To identify communication practices that negatively affect public perceptions of body image.
-
To establish and maintain effective communication with an organization’s stakeholders using innovative public relations strategies.
-
To align a personal or corporate brand with individual or organizational values.
Learning outcomes of the subject
-
To lead a personal branding project for fashion entrepreneurs.
-
To create content that generates a positive social impact.
-
To measure the social impact of initiatives proposed by an organization.
Syllabus
-
Stakeholder Identification, Engagement, and Communication
-
Reputation of Fashion Companies
-
Social Inclusion and Diversity
-
Measuring Social Impact
-
Personal Branding
Teaching and learning activities
In person
Lectures: In lectures, the professor not only imparts content or knowledge but also attitudes, motivation, skills, and values. The instructor shares experiences and conveys their passion for the subject, encouraging each participant to express their opinions and arguments in front of their peers.
Coaching: Individual or small-group guidance on how students assimilate the course content. During coaching sessions, errors will be corrected, doubts clarified, and exercises and activities proposed to achieve the established objectives.
Seminar: This activity involves an in-depth, monographic exploration of specific topics, some of which are highly current and socially debated, carried out through active work in small groups.
Focused Praxis: Periodic, individual submission of exercises designed to learn theory through practice. Each exercise aims to acquire highly specific knowledge tailored to the individual and to address particular gaps.
Meeting Points: Networking events will be organized between students and professionals, scientists, or international figures. These sessions may take the form of lectures, workshops, roundtables, interviews, or other formats.
Evaluation systems and criteria
In person
- The module will be assessed through continuous assessment.
- It is required to pass all evaluative activities in order to successfully complete the module.
- The module instructor will design the practical assignments to be submitted—some individually and others in groups.
- Class attendance, punctuality, and active participation in all sessions will be taken into account.
- Projects must be able to demonstrate their authenticity, and the use of AI is restricted to the points specified by the teaching staff. Any detection of plagiarism, copying, or fraudulent use of AI will result in a grade of zero for the activity.