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Our teaching and research team

HERMOSA ALÒS, Cristian

Col·laborador docent
Faculty of Economic and Social Sciences
Department of Economy and Business Organization

Contact

chermosa@uic.es
  • Academic training
  • Professional experience
  • Subjects taught
• Degree in Business Administration and Management (BBA), specialised in Marketing and
Commercial Management (IQS – Ramon Llull University).
• Solid background in marketing strategy, branding, communication and growth management.
• In-depth knowledge of marketing applied to real business environments.
• Over 20 years of experience in marketing and commercial strategy within multinational FMCG and
consumer goods companies (PepsiCo, Nutrexpa, Bacardi, Bunge).
• Founder and CEO of a marketing agency specialised in brand strategy, consumer activation and
retail.
• Extensive experience in business development, product launches and brand growth at national
and international level.
Teaching activity:
• University lecturer in Advanced Marketing and Branding at Universitat Internacional de Catalunya
(UIC).
• Teaching approach focused on practical application and real business case analysis.
• Design and delivery of training content in marketing, strategy and sales.
Course 2025-2026 - Period: 01/09/2025 - 31/08/2026
  • Bachelor’s Degree
    Bachelor's Degree in Business Administration
    • - Advanced Marketing
Course 2024-2025 - Period: 01/09/2024 - 31/08/2025
  • Bachelor’s Degree
    Bachelor's Degree in Business Administration
    • - Global Retail Marketing
Course 2022-2023 - Period: 01/09/2022 - 31/08/2023
  • Bachelor’s Degree
    Bachelor's Degree in Business Administration
    • - Marketing 2
Course 2021-2022 - Period: 01/09/2021 - 31/08/2022
  • Bachelor’s Degree
    Bachelor's Degree in Business Administration
    • - Marketing 2
    • - Business Advertising
Course 2020-2021 - Period: 01/09/2020 - 31/08/2021
  • Bachelor’s Degree
    Bachelor's Degree in Business Administration
    • - Business Advertising
    • - Marketing 2
    • - Final Degree Project
Course 2019-2020 - Period: 01/09/2019 - 31/08/2020
  • Bachelor’s Degree
    Bachelor's Degree in Business Administration
    • - Business Advertising
    • - Marketing 2
  • Others
    Master's Degree in Architecture and Design Business Management
    • - Sales Channels
Course 2018-2019 - Period: 01/09/2018 - 31/08/2019
  • Bachelor’s Degree
    Bachelor's Degree in Business Administration
    • - Business Advertising
    • - Marketing 2
    • - Final Degree Project
Course 2017-2018 - Period: 01/09/2017 - 31/08/2018
  • Bachelor’s Degree
    Bachelor's Degree in Business Administration
    • - Business Advertising
    • - Marketing 2
Course 2016-2017 - Period: 01/09/2016 - 31/08/2017
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Statistics. Market Research
    Bachelor's Degree in Business Administration
    • - Business Advertising
    • - Marketing 2
Course 2015-2016 - Period: 01/09/2015 - 31/08/2016
  • Bachelor’s Degree
    Bachelor's Degree in Business Administration
    • - Business Advertising
    • - Marketing 2
Course 2014-2015 - Period: 01/09/2014 - 31/08/2015
  • Bachelor’s Degree
    Bachelor's Degree in Business Administration
    • - Marketing 2
Course 2013-2014 - Period: 01/09/2013 - 31/08/2014
  • Bachelor’s Degree
    Bachelor's Degree in Business Administration
    • - Marketing Corporativo

Academic training

• Degree in Business Administration and Management (BBA), specialised in Marketing and
Commercial Management (IQS – Ramon Llull University).
• Solid background in marketing strategy, branding, communication and growth management.
• In-depth knowledge of marketing applied to real business environments.

Professional experience

• Over 20 years of experience in marketing and commercial strategy within multinational FMCG and
consumer goods companies (PepsiCo, Nutrexpa, Bacardi, Bunge).
• Founder and CEO of a marketing agency specialised in brand strategy, consumer activation and
retail.
• Extensive experience in business development, product launches and brand growth at national
and international level.
Teaching activity:
• University lecturer in Advanced Marketing and Branding at Universitat Internacional de Catalunya
(UIC).
• Teaching approach focused on practical application and real business case analysis.
• Design and delivery of training content in marketing, strategy and sales.
Course 2025-2026 - Period: 01/09/2025 - 31/08/2026
  • Bachelor’s Degree
    Bachelor's Degree in Business Administration
    • - Advanced Marketing
Course 2024-2025 - Period: 01/09/2024 - 31/08/2025
  • Bachelor’s Degree
    Bachelor's Degree in Business Administration
    • - Global Retail Marketing
Course 2022-2023 - Period: 01/09/2022 - 31/08/2023
  • Bachelor’s Degree
    Bachelor's Degree in Business Administration
    • - Marketing 2
Course 2021-2022 - Period: 01/09/2021 - 31/08/2022
  • Bachelor’s Degree
    Bachelor's Degree in Business Administration
    • - Marketing 2
    • - Business Advertising
Course 2020-2021 - Period: 01/09/2020 - 31/08/2021
  • Bachelor’s Degree
    Bachelor's Degree in Business Administration
    • - Business Advertising
    • - Marketing 2
    • - Final Degree Project
Course 2019-2020 - Period: 01/09/2019 - 31/08/2020
  • Bachelor’s Degree
    Bachelor's Degree in Business Administration
    • - Business Advertising
    • - Marketing 2
  • Others
    Master's Degree in Architecture and Design Business Management
    • - Sales Channels
Course 2018-2019 - Period: 01/09/2018 - 31/08/2019
  • Bachelor’s Degree
    Bachelor's Degree in Business Administration
    • - Business Advertising
    • - Marketing 2
    • - Final Degree Project
Course 2017-2018 - Period: 01/09/2017 - 31/08/2018
  • Bachelor’s Degree
    Bachelor's Degree in Business Administration
    • - Business Advertising
    • - Marketing 2
Course 2016-2017 - Period: 01/09/2016 - 31/08/2017
  • Bachelor’s Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Statistics. Market Research
    Bachelor's Degree in Business Administration
    • - Business Advertising
    • - Marketing 2
Course 2015-2016 - Period: 01/09/2015 - 31/08/2016
  • Bachelor’s Degree
    Bachelor's Degree in Business Administration
    • - Business Advertising
    • - Marketing 2
Course 2014-2015 - Period: 01/09/2014 - 31/08/2015
  • Bachelor’s Degree
    Bachelor's Degree in Business Administration
    • - Marketing 2
Course 2013-2014 - Period: 01/09/2013 - 31/08/2014
  • Bachelor’s Degree
    Bachelor's Degree in Business Administration
    • - Marketing Corporativo