Back to the directory
Our teaching and research team

HERMOSA ALÒS, Cristian

Professor Col·laborador docent
Faculty of Economic and Social Sciences
Department of Department of Economy and Business Organization

Contact

chermosa@uic.es
  • Academic training
  • Professional experience
  • Subjects taught
• Degree in Business Administration and Management (BBA), specialised in Marketing and
Commercial Management (IQS – Ramon Llull University).
• Solid background in marketing strategy, branding, communication and growth management.
• In-depth knowledge of marketing applied to real business environments.
• Over 20 years of experience in marketing and commercial strategy within multinational FMCG and
consumer goods companies (PepsiCo, Nutrexpa, Bacardi, Bunge).
• Founder and CEO of a marketing agency specialised in brand strategy, consumer activation and
retail.
• Extensive experience in business development, product launches and brand growth at national
and international level.
Teaching activity:
• University lecturer in Advanced Marketing and Branding at Universitat Internacional de Catalunya
(UIC).
• Teaching approach focused on practical application and real business case analysis.
• Design and delivery of training content in marketing, strategy and sales.
Course 2025-2026 - Period: 01/09/2025 - 31/08/2026
  • Bachelor's Degree
    Bachelor's Degree in Business Administration
    • - Advanced Marketing
Course 2024-2025 - Period: 01/09/2024 - 31/08/2025
  • Bachelor's Degree
    Bachelor's Degree in Business Administration
    • - Global Retail Marketing
Course 2022-2023 - Period: 01/09/2022 - 31/08/2023
  • Bachelor's Degree
    Bachelor's Degree in Business Administration
    • - Marketing 2
Course 2021-2022 - Period: 01/09/2021 - 31/08/2022
  • Bachelor's Degree
    Bachelor's Degree in Business Administration
    • - Marketing 2
    • - Business Advertising
Course 2020-2021 - Period: 01/09/2020 - 31/08/2021
  • Bachelor's Degree
    Bachelor's Degree in Business Administration
    • - Business Advertising
    • - Marketing 2
    • - Final Degree Project
Course 2019-2020 - Period: 01/09/2019 - 31/08/2020
  • Bachelor's Degree
    Bachelor's Degree in Business Administration
    • - Business Advertising
    • - Marketing 2
  • Others
    Master's Degree in Architecture and Design Business Management
    • - Sales Channels
Course 2018-2019 - Period: 01/09/2018 - 31/08/2019
  • Bachelor's Degree
    Bachelor's Degree in Business Administration
    • - Business Advertising
    • - Marketing 2
    • - Final Degree Project
Course 2017-2018 - Period: 01/09/2017 - 31/08/2018
  • Bachelor's Degree
    Bachelor's Degree in Business Administration
    • - Business Advertising
    • - Marketing 2
Course 2016-2017 - Period: 01/09/2016 - 31/08/2017
  • Bachelor's Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Statistics. Market Research
    Bachelor's Degree in Business Administration
    • - Business Advertising
    • - Marketing 2
Course 2015-2016 - Period: 01/09/2015 - 31/08/2016
  • Bachelor's Degree
    Bachelor's Degree in Business Administration
    • - Business Advertising
    • - Marketing 2
Course 2014-2015 - Period: 01/09/2014 - 31/08/2015
  • Bachelor's Degree
    Bachelor's Degree in Business Administration
    • - Marketing 2
Course 2013-2014 - Period: 01/09/2013 - 31/08/2014
  • Bachelor's Degree
    Bachelor's Degree in Business Administration
    • - Marketing Corporativo

Academic training

• Degree in Business Administration and Management (BBA), specialised in Marketing and
Commercial Management (IQS – Ramon Llull University).
• Solid background in marketing strategy, branding, communication and growth management.
• In-depth knowledge of marketing applied to real business environments.

Professional experience

• Over 20 years of experience in marketing and commercial strategy within multinational FMCG and
consumer goods companies (PepsiCo, Nutrexpa, Bacardi, Bunge).
• Founder and CEO of a marketing agency specialised in brand strategy, consumer activation and
retail.
• Extensive experience in business development, product launches and brand growth at national
and international level.
Teaching activity:
• University lecturer in Advanced Marketing and Branding at Universitat Internacional de Catalunya
(UIC).
• Teaching approach focused on practical application and real business case analysis.
• Design and delivery of training content in marketing, strategy and sales.
Course 2025-2026 - Period: 01/09/2025 - 31/08/2026
  • Bachelor's Degree
    Bachelor's Degree in Business Administration
    • - Advanced Marketing
Course 2024-2025 - Period: 01/09/2024 - 31/08/2025
  • Bachelor's Degree
    Bachelor's Degree in Business Administration
    • - Global Retail Marketing
Course 2022-2023 - Period: 01/09/2022 - 31/08/2023
  • Bachelor's Degree
    Bachelor's Degree in Business Administration
    • - Marketing 2
Course 2021-2022 - Period: 01/09/2021 - 31/08/2022
  • Bachelor's Degree
    Bachelor's Degree in Business Administration
    • - Marketing 2
    • - Business Advertising
Course 2020-2021 - Period: 01/09/2020 - 31/08/2021
  • Bachelor's Degree
    Bachelor's Degree in Business Administration
    • - Business Advertising
    • - Marketing 2
    • - Final Degree Project
Course 2019-2020 - Period: 01/09/2019 - 31/08/2020
  • Bachelor's Degree
    Bachelor's Degree in Business Administration
    • - Business Advertising
    • - Marketing 2
  • Others
    Master's Degree in Architecture and Design Business Management
    • - Sales Channels
Course 2018-2019 - Period: 01/09/2018 - 31/08/2019
  • Bachelor's Degree
    Bachelor's Degree in Business Administration
    • - Business Advertising
    • - Marketing 2
    • - Final Degree Project
Course 2017-2018 - Period: 01/09/2017 - 31/08/2018
  • Bachelor's Degree
    Bachelor's Degree in Business Administration
    • - Business Advertising
    • - Marketing 2
Course 2016-2017 - Period: 01/09/2016 - 31/08/2017
  • Bachelor's Degree
    Bachelor's Degree in Advertising and Public Relations
    • - Statistics. Market Research
    Bachelor's Degree in Business Administration
    • - Business Advertising
    • - Marketing 2
Course 2015-2016 - Period: 01/09/2015 - 31/08/2016
  • Bachelor's Degree
    Bachelor's Degree in Business Administration
    • - Business Advertising
    • - Marketing 2
Course 2014-2015 - Period: 01/09/2014 - 31/08/2015
  • Bachelor's Degree
    Bachelor's Degree in Business Administration
    • - Marketing 2
Course 2013-2014 - Period: 01/09/2013 - 31/08/2014
  • Bachelor's Degree
    Bachelor's Degree in Business Administration
    • - Marketing Corporativo