Content Production & Influencer Storytelling
Why choose the UIC Barcelona Summer Programme and this course?
- Students are our priority and are at the centre of the UIC Barcelona experience.
- International immersion: promoting intercultural connections between local and international students.
- International and highly renowned teaching staff.
- Classes in English.
- Individual support for students.
- Option to transfer credits.
- Dynamic sessions that combine interactive classes, practical workshops, collaborative work and production laboratories
- Access to Digital Media Studios and Transmedia Lab.
- Privileged location: Barcelona Campus
Who is the course intended for?
This course is designed for undergraduate and graduate students with a good level of English.
How to get there:
Immaculada, 22, 08017 Barcelona
Presentation
This intensive summer course offers international and local students the opportunity to explore the art and craft of storytelling across media platforms, while experiencing Barcelona’s rich cultural backdrop. The programme offers a hands-on experience to help participants create impactful content in just one week.
Objectives
- Introduce key principles of storytelling for audio and short video formats.
- Provide practical training in content production (audio and digital).
- Foster intercultural collaboration and creativity.
- Produce a short multimedia project to be presented at the end of the week.
Learning Outcomes
By the end of the programme, participants will:
- Understand the essentials of narrative design and digital storytelling.
- Gain hands-on experience in producing short multimedia stories.
- Work collaboratively in multicultural teams.
Programme
Methodology:
Interactive lectures, workshops, group work and production labs.
Programme structure:
Day 1 – Monday: Foundations of Storytelling
- Welcome session & orientation.
Lecture: “The Power of Storytelling in the Digital Age.”
Workshop: Identifying stories that matter – from personal narratives to social issues.
Group formation and project brainstorming.
Day 2 – Tuesday: Narrative Design and Scriptwriting
- Seminar: Story structures (classic vs. contemporary).
- Workshop: Developing characters, voices and arcs.
- Practical session: Writing a short script or storyboard for multimedia content.
Day 3 – Wednesday: Visual and Digital Content Production
- Introduction to audiovisual storytelling tools (camera, smartphone, editing apps).
- Workshop: Shooting techniques, framing and sound basics.
- Practical group work: Capturing raw material for projects.
Day 4 – Thursday: Editing, Branding and Platforms
- Seminar: Editing as storytelling – cutting for clarity and emotion.
- Workshop: Content strategies for different platforms (YouTube, TikTok, Instagram).
- Group work: Editing and preparing final projects.
Day 5 – Friday: Showcase and Feedback
- Workshop: Pitching and presenting stories.
- Final project presentations (short videos or multimedia pieces).
- Group reflection and feedback session.
- Closing ceremony and certificates of participation.
Assessment
Course evaluation will be based on final project presentations in the form of short videos or multimedia pieces.
The price includes:
*10% discount for UIC Barcelona students and alums and students from partner universities.
- Tuition
- Welcome activity
- Course outings (where applicable)
- A cultural activity
- Exclusive course content for a limited number of participants
- Access to all facilities, such as the library and online learning platforms
- On-campus assistance
- Transcript of records and attendance certificate upon completion of the course
Not included in price:
- Housing. However, we can offer advice to help you search.
- Travel expenses, insurance, visa and living expenses
- Additional cultural activities
Prerequisites & admissions
This course is open to international and local undergraduate or graduate students
The programme will be taught entirely in English. Non-native students must have at least a B2 level of English.
Admissions process
Apply for a spot in our UIC Barcelona Summer Programme by completing the online application before 15 April 2026.
The following documents must be attached to the form:
- Official transcript of records
- Passport or identity document
- Non-native speakers must submit proof of having at least a B2 level of English or equivalent
Course confirmation and tuition fee payment
Following the application period, we will inform you whether your place has been confirmed.
Once your place has been confirmed, you must make the corresponding payment before 30 April 2026.
UIC Barcelona reserves the right to cancel a course if the minimum number of participants is not reached.
Cancellation Policy
Les condicions de cancel·lació del curs s’especifiquen en el formulari de pagament, per tant, es recomana llegir-les atentament abans de completar el pagament.
Contact
Adreça electrònica: summer@uic.es
WhatsApp: +34 693 353 626