Universitat Internacional de Catalunya
Audiovisual Trends
Other languages of instruction: English, Spanish,
Teaching staff
Email.
Introduction
From an artistic and multidisciplinary perspective, this course promotes reflection on contemporary audiovisual narrative and expression.
Pre-course requirements
No.
Objectives
"Audiovisual Trends" builds upon the specific knowledge of each Bachelor's Degree specialization to establish new artistic meeting points that enhance students' critical thinking and provide them with theoretical tools for the development and analysis of various types of audiovisual projects.
Syllabus
VIDEO ART
From Nam June Paik to Bill Viola. Video art cuts across art, cinema, and the museum, becoming mediation.
FASHION
The fashion film. Directors, actors, and brands. Events: space as spectacle. Market evanescence: short videos, AI, and new formats.
OMNIPRESENT AND FUNCTIONAL IMAGE
Using and creating, participating and being absorbed. Meaning-making or the immanence of experience on the social and digital screen.
DRAMATIC MECHANISMS IN THE AGE OF IMAGE-EXCESS.
Fracture and fragmentation within a globalizing discourse: space and time.
Bibliography and resources
European Audiovisual Observatory – Key Trends Reports.
Adobe – Creative Trends Reports.
Cannes Lions – Insights & Case Studies.
Dentsu – Creative Trends Reports.
IAB Spain – Studies on digital advertising and media.
Think with Google – Reports on digital video and audience behaviour.