Students will be able to:

1. To develop creativity in order to devise innovative journalistic products.

2. To communicate information and their own ideas persuasively, both orally and in writing.

3. To identify different journalistic genres and formats, applying the appropriate linguistic style in each case and developing a distinctive expressive style.

4. To master verbal and body language in front of a camera, before an audience or in a public-speaking setting, applying professional presentation techniques to make an impact through their communication.

5. To recognise the functions and stylistic characteristics of journalistic language.

6. To devise concise and persuasive headlines that summarise content while exploring the subject in depth.

7. To develop the skills required to write texts on any subject in a professional newsroom, using different forms of language and cultivating a personal expressive style and independent opinions.

8. To master verbal and non-verbal communication techniques for live broadcasts, managing unexpected situations and collaborating effectively with the production team to engage the audience and ensure that information is communicated clearly.

9. To apply different advertising formats across various media, developing copywriting skills to produce persuasive texts, evaluating the most appropriate advertising approach for each client and product, and ensuring clarity, creativity and ethical standards in the creation of advertising campaigns.

10. To master voice presentation techniques and vocal delivery, using sound resources effectively, structuring and presenting radio programmes across different genres, adopting a clear and dynamic style suited to the medium, and reflecting on the impact of radio language on audiences.