Universitat Internacional de Catalunya
Sound and Music in Audiovisual Projects
Other languages of instruction: English, Spanish,
Introduction
Sound and Music in Audiovisuals is an optional subject and a specialised subject. It is a continuation of the subject called Applied Music, which is taught in the third year of the degree in Audiovisual Communication at the Faculty of Communication Sciences of the UIC.
Sound and music are elements that are used in all audiovisual products, not only for aesthetic purposes, but also as determining factors in the discourse and narrative language. They are tools present in all media communication strategies nowadays.
In our country, the treatment of sound in communication studies is minimal, and yet its use as a language to influence the feelings and behaviour of societies is one of the oldest practices of humanity. Sound and music appeal to the natural and cultural codes of human beings. Associated with products, services and, above all, ideologies, they can achieve surprising results in cultures.
Pre-course requirements
Successful completion of the course Multimedia Recording and Editing Techniques.
Objectives
- To illustrate and collect some of the main methodologies and learning activities that, thanks to music, can be implemented in the profession of the creator and communicator. This practice in turn brings together all the teachings seen in other previous subjects, and which constitute the transversal area of knowledge of sound and music as a specific competence in Audiovisual Communication: Sound in Audiovisual Productions, Sound Techniques in Audiovisuals or Applied Music.
- To develop in students a solid and lasting musical criterion, based on scientific rigour and professional practice.
- To promote the study of scientific sound and music, based not so much on theory as on professional practice in audiovisual creation.
- To integrate the various competences of music in the competences and training plan of Audiovisual Communication students.
- To learn about the main characteristics and conventions of the different professional sectors in which music is applied by speciality, such as advertising, video clips, short films and new formats.
Syllabus
- Specialised music: the television and radio commercial.
- Specialised music: commercials and brand jingles.
- Specialised music in advertising: analysis and evaluation of audio campaigns.
- Music and television: introduction to the music video.
- Music in television drama series.
- Music in television drama series: analysis and application.
- Music videos: narrative, audiovisual language, and production.
- Music videos: development and production.
- Critical analysis and evaluation of music videos.
- Sound design for film.
- Contemporary trends in cinematic sound design.
- Sound design for film: development and application.
- Presentation and review of final projects.
Bibliography and resources
Bernal, M. Á., & de Gestión EÜEDA, E. (2009). Industria audiovisual y mercados digitales. Icade, Nº 78, pp. 39-56.
Cottle, S. (2006). Mediatized rituals: beyond manufacturing consent. Media, Culture & Society, 28(3), pp. 411-432.
Crofts, C. (2011). Cinema distribution in the age of digital projection. Post Script: Essays in Film and the Humanities, 30(2), pp. 82-98.
García, R. S., & Rodrigo, E. M. (2010). Música y sentimiento en los medios audiovisuales. Razón y Palabra, 15(73).
Grau Rebollo, J. (2002) Antropología Audiovisual. Barcelona: Bellaterra.
Gustems, J. (2012). Música y sonido en los audiovisuales (Vol. 10). Barcelona; Edicions Universitat Barcelona.
I Pascual, J. A., & Telo, A. R. (2005). Comunicación audiovisual digital: nuevos medios, nuevos usos, nuevas formas. Barcelona: Editorial UOC.
Martínez Rodrigo, S. (2005). “Lenguaje audiovisual y manipulación”. Comunicar, 25, pp. 211-220.
Montoya Rubio, J. C. (2010). Música y medios audiovisuales: planteamientos didácticos en el marco de la educación musical. Tesis Doctoral. Salamanca: Universidad de Salamanca.
Nieto, J. (2003). Música para la imagen: la influencia secreta. Madrid: Sociedad General de Autores y Editores.
Román, A. (2008). El lenguaje musivisual: semiótica y estética de la música cinematográfica. Madrid: Editorial visión libros.