Directory

OCCHIOCUPO, Nicoletta

Ext. 4154
Department of Economy and Business Organization
Quality & Innovation for Service Excellence (QISE)
Section

OCCHIOCUPO, Nicoletta

CV

Teacher profile

Professor Col.laborador

Departament de Ciències Econòmiques i Socials, Facultat de Ciències Econòmiques i Socials. Universitat Internacional de Catalunya

Publications

Articles
Book chapters
  • Derqui, B.; Occhiocupo, N., (01/06/2019), "The Interplay Between Manufacturer Brands and Private Labels: Radical Innovation in Consumer Packaged Goods in Spain", Advances in National Brand and Private Label Marketing, pp. 19-26. ISBN: 978-3-030-18910-5.
  • Occhiocupo, N., (01/06/2011), "The value co-creating process: lessons learned from the case of a leading manufacturer", Service Dominant logic, Network & Systems Theory and Service Science. ISBN: 978-88-7431-525-3.