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Our teaching and research team
OCCHIOCUPO, Nicoletta

OCCHIOCUPO, Nicoletta

Professor Col·laboradora
Faculty of Economic and Social Sciences
Department of Economy and Business Organization
Quality & Innovation for Service Excellence (QISE)

Contact

nocchiocupo@uic.es
ORCID
  • Projects
    • Competitive
  • Publications
    • Articles
    • Book chapters
  • Subjects taught
  • Quality & Innovation for Service Excellence (QISE)
    PI: Mas-Machuca, M.; Marimon, Frederic; Amat, N.; Gil-Doménech, D.; Magomedova, N.; Manresa, A.; Occhiocupo, N.; Pierrakis, Y.; Tanganelli, D.; Vila-Brunet, N. Start date: 01/01/2023 End date: 31/12/2025
    Financing entity: AGAUR
  • European journal of innovation management, The virtuous cycle of trust. Unveiling clues to successful innovation in the Fast Moving Consumer Goods industry
    Name: Derqui, B.; Fayos, T.; Occhiocupo, N. Role: Autor Publishing date: 2022
    Start page: 1036 End page: 1056 Vol.: 25 No.: 6
    DOI: 10.1108/EJIM-01-2022-0006 ISSN or title: 1460-1060
  • Journal of product and brand management, Understanding customer brand engagement in user-initiated online brand communities: antecedents and consequences
    Name: Matute, J.; Palau-Saumell, R.; Occhiocupo, N. Role: Autor Publishing date: 2019
    Start page: 360 End page: 376 Vol.: 30 No.: 3
    DOI: 10.1108/JPBM-04-2019-2329 ISSN or title: 1061-0421
  • International journal of hospitality management, The dimensions of hotel customer ratings that boost RevPAR
    Name: Nieto-Garcia, M.; Resce, G.; Ishizaka, A.; Occhiocupo, N.; Viglia, G. Role: Autor Publishing date: 2019
    Start page: 583 End page: 592 Vol.: 77
    DOI: 10.1016/j.ijhm.2018.09.002 ISSN or title: 0278-4319
  • Journal of business research, Motives and resources for value co-creation in a multi-stakeholder ecosystem: A managerial perspective
    Name: Pera, R.; Occhiocupo, N.; Clarke, J. Role: Autor Publishing date: 2016
    Start page: 4033 End page: 4041 Vol.: 69 No.: 10
    DOI: 10.1016/j.jbusres.2016.03.047 ISSN or title: 0148-2963
  • Marketing Intelligence & Planning, Simulated test marketing in emerging markets: The need to re-think
    Name: Korotkov, N.; Occhiocupo, N.; Simkin, L.P. Role: Autor Publishing date: 2013
    Start page: 807 End page: 822 Vol.: 31 No.: 7
    DOI: 10.1108/MIP-01-2013-0010 ISSN or title: 0263-4503
  • Journal of Business Research, The multi-layered nature of the internet-based democratization of brand management
    Name: Asmussen, B.; Harridge-March, S.; Occhiocupo, N.; Farquhar, J. Role: Autor Publishing date: 2013
    Start page: 1473 End page: 1483 Vol.: 66 No.: 9
    DOI: 10.1016/j.jbusres.2012.09.010 ISSN or title: 0148-2963
  • Journal of marketing management, Antecedents of travellers' electronic word-of-mouth communication
    Name: Liang, S.; Ekinci, Y.; Occhiocupo, N.; Whyatt, G. Role: Autor Publishing date: 2013
    Start page: 584 End page: 606 Vol.: 29 No.: 5-6
    DOI: 10.1080/0267257X.2013.771204 ISSN or title: 0267-257X
  • The Marketing Review, Innovation in Foodservice: the case of a world leading Italian company
    Name: Occhiocupo, N. Role: Autor Publishing date: 2011
    Start page: 189 End page: 201 Vol.: 11 No.: 2
    DOI: 10.1362/146934711X589408 ISSN or title: 1469-347X
  • The Interplay Between Manufacturer Brands and Private Labels: Radical Innovation in Consumer Packaged Goods in Spain. Advances in National Brand and Private Label Marketing
    Name: Derqui, B.; Occhiocupo, N. Role: Autor Publishing date: 01/06/2019
    Start page: 19 End page: 26
    ISBN: 978-3-030-18910-5
  • The value co-creating process: lessons learned from the case of a leading manufacturer. Service Dominant logic, Network & Systems Theory and Service Science
    Name: Occhiocupo, N. Role: Autor Publishing date: 01/06/2011
    ISBN: 978-88-7431-525-3
Course 2022-2023 - Period: 01/09/2022 - 31/08/2023
  • Bachelor’s Degree
    Bachelor's Degree in Business Administration
    • - Global Retail Marketing
  • Official Master
    University Master's Degree in Business Administration and Production Systems por la Universitat Internacional de Catalunya
    • - Marketing
    • - Final Master's Degree Project
Course 2021-2022 - Period: 01/09/2021 - 31/08/2022
  • Bachelor’s Degree
    Bachelor's Degree in Business Administration
    • - Marketing 2
    • - Global Retail Marketing
  • Official Master
    University Master's Degree in Business Administration and Production Systems por la Universitat Internacional de Catalunya
    • - Final Master's Degree Project
Course 2020-2021 - Period: 01/09/2020 - 31/08/2021
  • Bachelor’s Degree
    Bachelor's Degree in Business Administration
    • - Marketing Management 1
    • - Global Retail Marketing
    • - Final Degree Project
  • Official Master
    University Master's Degree in Business Administration and Production Systems por la Universitat Internacional de Catalunya
    • - Final Master's Degree Project
Course 2019-2020 - Period: 01/09/2019 - 31/08/2020
  • Bachelor’s Degree
    Bachelor's Degree in Business Administration
    • - Marketing 2
    • - Final Degree Project
  • Official Master
    University Master's Degree in Business Administration and Production Systems por la Universitat Internacional de Catalunya
    • - Final Master's Degree Project

Projects

Competitive

  • Quality & Innovation for Service Excellence (QISE)
    PI: Mas-Machuca, M.; Marimon, Frederic; Amat, N.; Gil-Doménech, D.; Magomedova, N.; Manresa, A.; Occhiocupo, N.; Pierrakis, Y.; Tanganelli, D.; Vila-Brunet, N. Start date: 01/01/2023 End date: 31/12/2025
    Financing entity: AGAUR

Publications

Articles

Book chapters

  • European journal of innovation management, The virtuous cycle of trust. Unveiling clues to successful innovation in the Fast Moving Consumer Goods industry
    Name: Derqui, B.; Fayos, T.; Occhiocupo, N. Role: Autor Publishing date: 2022
    Start page: 1036 End page: 1056 Vol.: 25 No.: 6
    DOI: 10.1108/EJIM-01-2022-0006 ISSN or title: 1460-1060
  • Journal of product and brand management, Understanding customer brand engagement in user-initiated online brand communities: antecedents and consequences
    Name: Matute, J.; Palau-Saumell, R.; Occhiocupo, N. Role: Autor Publishing date: 2019
    Start page: 360 End page: 376 Vol.: 30 No.: 3
    DOI: 10.1108/JPBM-04-2019-2329 ISSN or title: 1061-0421
  • International journal of hospitality management, The dimensions of hotel customer ratings that boost RevPAR
    Name: Nieto-Garcia, M.; Resce, G.; Ishizaka, A.; Occhiocupo, N.; Viglia, G. Role: Autor Publishing date: 2019
    Start page: 583 End page: 592 Vol.: 77
    DOI: 10.1016/j.ijhm.2018.09.002 ISSN or title: 0278-4319
  • Journal of business research, Motives and resources for value co-creation in a multi-stakeholder ecosystem: A managerial perspective
    Name: Pera, R.; Occhiocupo, N.; Clarke, J. Role: Autor Publishing date: 2016
    Start page: 4033 End page: 4041 Vol.: 69 No.: 10
    DOI: 10.1016/j.jbusres.2016.03.047 ISSN or title: 0148-2963
  • Marketing Intelligence & Planning, Simulated test marketing in emerging markets: The need to re-think
    Name: Korotkov, N.; Occhiocupo, N.; Simkin, L.P. Role: Autor Publishing date: 2013
    Start page: 807 End page: 822 Vol.: 31 No.: 7
    DOI: 10.1108/MIP-01-2013-0010 ISSN or title: 0263-4503
  • Journal of Business Research, The multi-layered nature of the internet-based democratization of brand management
    Name: Asmussen, B.; Harridge-March, S.; Occhiocupo, N.; Farquhar, J. Role: Autor Publishing date: 2013
    Start page: 1473 End page: 1483 Vol.: 66 No.: 9
    DOI: 10.1016/j.jbusres.2012.09.010 ISSN or title: 0148-2963
  • Journal of marketing management, Antecedents of travellers' electronic word-of-mouth communication
    Name: Liang, S.; Ekinci, Y.; Occhiocupo, N.; Whyatt, G. Role: Autor Publishing date: 2013
    Start page: 584 End page: 606 Vol.: 29 No.: 5-6
    DOI: 10.1080/0267257X.2013.771204 ISSN or title: 0267-257X
  • The Marketing Review, Innovation in Foodservice: the case of a world leading Italian company
    Name: Occhiocupo, N. Role: Autor Publishing date: 2011
    Start page: 189 End page: 201 Vol.: 11 No.: 2
    DOI: 10.1362/146934711X589408 ISSN or title: 1469-347X
  • The Interplay Between Manufacturer Brands and Private Labels: Radical Innovation in Consumer Packaged Goods in Spain. Advances in National Brand and Private Label Marketing
    Name: Derqui, B.; Occhiocupo, N. Role: Autor Publishing date: 01/06/2019
    Start page: 19 End page: 26
    ISBN: 978-3-030-18910-5
  • The value co-creating process: lessons learned from the case of a leading manufacturer. Service Dominant logic, Network & Systems Theory and Service Science
    Name: Occhiocupo, N. Role: Autor Publishing date: 01/06/2011
    ISBN: 978-88-7431-525-3
Course 2022-2023 - Period: 01/09/2022 - 31/08/2023
  • Bachelor’s Degree
    Bachelor's Degree in Business Administration
    • - Global Retail Marketing
  • Official Master
    University Master's Degree in Business Administration and Production Systems por la Universitat Internacional de Catalunya
    • - Marketing
    • - Final Master's Degree Project
Course 2021-2022 - Period: 01/09/2021 - 31/08/2022
  • Bachelor’s Degree
    Bachelor's Degree in Business Administration
    • - Marketing 2
    • - Global Retail Marketing
  • Official Master
    University Master's Degree in Business Administration and Production Systems por la Universitat Internacional de Catalunya
    • - Final Master's Degree Project
Course 2020-2021 - Period: 01/09/2020 - 31/08/2021
  • Bachelor’s Degree
    Bachelor's Degree in Business Administration
    • - Marketing Management 1
    • - Global Retail Marketing
    • - Final Degree Project
  • Official Master
    University Master's Degree in Business Administration and Production Systems por la Universitat Internacional de Catalunya
    • - Final Master's Degree Project
Course 2019-2020 - Period: 01/09/2019 - 31/08/2020
  • Bachelor’s Degree
    Bachelor's Degree in Business Administration
    • - Marketing 2
    • - Final Degree Project
  • Official Master
    University Master's Degree in Business Administration and Production Systems por la Universitat Internacional de Catalunya
    • - Final Master's Degree Project