Directory

OCCHIOCUPO, Nicoletta

Ext. 4154
Department of Economy and Business Organization
Quality & Innovation for Service Excellence (QISE)
Section

OCCHIOCUPO, Nicoletta

CV

Teacher profile

Professor Col.laborador

Economy and Business Organization, Faculty of Economic and Social Sciences. Universitat Internacional de Catalunya

Publications

Articles
Book chapters
  • Derqui, B.; Occhiocupo, N., (01/06/2019), "The Interplay Between Manufacturer Brands and Private Labels: Radical Innovation in Consumer Packaged Goods in Spain", Advances in National Brand and Private Label Marketing, pp. 19-26. ISBN: 978-3-030-18910-5.
  • Occhiocupo, N., (01/06/2011), "The value co-creating process: lessons learned from the case of a leading manufacturer", Service Dominant logic, Network & Systems Theory and Service Science. ISBN: 978-88-7431-525-3.