Directory
OCCHIOCUPO, Nicoletta
Ext. 4154
Department of Economy and Business Organization
Quality & Innovation for Service Excellence (QISE)
OCCHIOCUPO, Nicoletta
CV
Teacher profile
Professor Col.laborador
Economy and Business Organization, Faculty of Economic and Social Sciences. Universitat Internacional de Catalunya
Publications
Articles
- Matute, J.; Palau-Saumell, R.; Occhiocupo, N., (2019), "Understanding customer brand engagement in user-initiated online brand communities: antecedents and consequences", Journal of product and brand management, vol. 30, No. 3, pp. 360-376, ISSN: 1061-0421.
- Nieto-Garcia, M.; Resce, G.; Ishizaka, A.; Occhiocupo, N.; Viglia, G., (2019), "The dimensions of hotel customer ratings that boost RevPAR", International journal of hospitality management, vol. 77, pp. 583-592, ISSN: 0278-4319.
- Pera, R.; Occhiocupo, N.; Clarke, J., (2016), "Motives and resources for value co-creation in a multi-stakeholder ecosystem: A managerial perspective", Journal of business research, vol. 69, No. 10, pp. 4033-4041, ISSN: 0148-2963.
- Korotkov, N.; Occhiocupo, N.; Simkin, L.P., (2013), "Simulated test marketing in emerging markets: The need to re-think", Marketing Intelligence & Planning, vol. 31, No. 7, pp. 807-822, ISSN: 0263-4503.
- Asmussen, B.; Harridge-March, S.; Occhiocupo, N.; Farquhar, J., (2013), "The multi-layered nature of the internet-based democratization of brand management", Journal of Business Research, vol. 66, No. 9, pp. 1473-1483, ISSN: 0148-2963.
- Liang, S.; Ekinci, Y.; Occhiocupo, N.; Whyatt, G., (2013), "Antecedents of travellers' electronic word-of-mouth communication", Journal of marketing management, vol. 29, No. 5-6, pp. 584-606, ISSN: 0267-257X.
- Occhiocupo, N., (2011), "Innovation in Foodservice: the case of a world leading Italian company", The Marketing Review, vol. 11, No. 2, pp. 189-201, ISSN: 1469-347X.
Book chapters
- Derqui, B.; Occhiocupo, N., (01/06/2019), "The Interplay Between Manufacturer Brands and Private Labels: Radical Innovation in Consumer Packaged Goods in Spain", Advances in National Brand and Private Label Marketing, pp. 19-26. ISBN: 978-3-030-18910-5.
- Occhiocupo, N., (01/06/2011), "The value co-creating process: lessons learned from the case of a leading manufacturer", Service Dominant logic, Network & Systems Theory and Service Science. ISBN: 978-88-7431-525-3.
