Ext. 4154
Departament de Economía y Organización de Empresas
Quality & Innovation for Service Excellence (QISE)



Perfil del professor

Professor Col.laborador

Departament de Ciències Econòmiques i Socials, Facultat de Ciències Econòmiques i Socials. Universitat Internacional de Catalunya


  • Occhiocupo, N., (2019), "Understanding customer brand engagement in user-initiated online brand communities: antecedents and consequences", Journal of product and brand management, ISSN: 1061-0421.
  • Occhiocupo, N., (2019), "The dimensions of hotel customer ratings that boost RevPAR", International journal of hospitality management, vol. 77, pp. 583-592, ISSN: 0278-4319.
  • Occhiocupo, N., (2016), "Motives and resources for value co-creation in a multi-stakeholder ecosystem: A managerial perspective", Journal of business research, vol. 69, No. 10, pp. 4033-4041, ISSN: 0148-2963.
  • Occhiocupo, N., (2013), "Simulated Test Marketing in Emerging Markets: The Need to Re-Think", Marketing Intelligence & Planning, vol. 31, No. 7, pp. 807-822, ISSN: 0263-4503.
  • Occhiocupo, N., (2013), "The multi-layered nature of the internet-based democratization of brand management", Journal of business research, vol. 66, No. 9, pp. 1473-1483, ISSN: 0148-2963.
  • Occhiocupo, N., (2013), "Antecedents of Travellers’ Electronic Word-of-Mouth Communication", Journal of marketing management, pp. 584-606, ISSN: 0267-257X.
  • Occhiocupo, N., (2011), "Innovation in Foodservice: the case of a world leading Italian company", The Marketing Review, vol. 11, No. 2, pp. 189-201, ISSN: 1469-347X.