ChatGPT is not the end — it’s just the beginning. Artificial Intelligence is revolutionizing the creation of audiovisual content. Media, platforms, advertising, and the entire digital space are undergoing major transformations to adapt. At the same time, the growing spread of fake news pushes us to understand AI and prepare ourselves so as not to be left behind.

If you're interested in communication and want to learn how to adapt (and lead) in this new landscape, this webinar is for you.

In this session, you'll discover:

• How AI is transforming the communication industry
• Real-world examples of AI used in media, agencies, and digital platforms
• The impact of AI in the fight against misinformation

Speakers:

Pere Buhigas, Professor of Journalism at UIC Barcelona and director of Radio 4 (RTVE).
Dr. Joan Hernández, Professor of Socilogy and Artificial Intelligence at UIC Barcelona.