New Forms and New Advertising Formats, with special emphasis placed on the media and formats that involve interacting with the audience (online marketing, viral marketing, interactive TV, TV on mobiles, etc.) and integration into media content (Brand placement, City placement, Branded content, Advergaming, etc).
Innovation and digitalisation process and alignment with journalistic companies. Impact of digital mutation on journalistic quality, in the satisfaction of audiences, the reputation of companies and the value of the intangible (brands, etc).
Transmediality, new narratives and literary adaptations to the screen. Storytelling and crossing the lines between information, advertising and entertainment. Integration of music and performance arts into Audiovisual Narrative.
Communication in organisations, Communication Management and Corporate Social Responsibility. Special attention will be paid to Marketing and Communication in the environmental field.