Section

5th Advertising Symposium Branded Content

Date:20/03/2020
Time:from 9.30 a.m. to 2 p.m.
Place: Aula Magna
Organised by: Faculty of Communication Sciences

One of the least visible sides of communication is the side related to charity.  On 20 February we’ll analyse the dimension of charity advertising at the V Advertising Symposium in the Faculty of Communication Sciences.  We’ll do so based on the experience of organisations such as the SJD Paediatric Cancer Centre and Sonrisas de Bombay (Bombay Smiles) and projects such as La Marató for the Catalan national television channel.

Programme:

9.30 a.m.: Registration

9:45 a.m. Welcome

Dr Alfonso Méndiz, Dean of the Faculty of Communication Sciences at UIC Barcelona.

Carolina Serra, Head of Studies for the Bachelor’s Degree in Advertising and Public Relations.

10 - 10.45 a.m. Talk on “Communication with a smile”

Alfonso Hernández. Head of the Department of Communication at Sonrisas de Bombay.

10.50 - 11.35 Talk on “Learning from the SJD Pediatric Cancer Center Barcelona”

Mariana Romero, communication and marketing at Sant Joan de Déu Hospital.

11.35 - 12 p.m. Coffee break

12 - 1 p.m. Talk on “The Evolution of the TV3 Marató and Catalunya Ràdio: from Tetris to Fortnite”.

 • Lluís Bernabé, director of the TV3 Marató Foundation

 •  Ariadna Oltra, journalist, TV3 presenter for the Marató 2012.

 • Elisenda Escriche, witness and protagonist of the graphic campaign for the 2018 Marató.

 • Àlex Marquina, director of the area of Promotion and strategy for the Catalan Corporation of Audiovisual Media brand.

13.00 Questions and end of session.

13:30 p.m. Closing session 

13:30 p.m. Closing session

Watch the video of V Advertising Symposium