In the 21st century it is impossible to think of Culture and Management as two separate spheres.

As cultural managers, we are mostly managing “cultural companies and/or products” in an open market, open to an unlimited set of audiences, consumers and stakeholders. In addition to appreciating cultural products, we need to understand the dynamics that affect the behavior of  such “companies and products” in the market.

A good point to start is to acquire a global theoretical framework followed by practical tools used in management. Throughout the course, the students get accustomed to the most relevant concepts and vocabulary: Organizational structure, decision-making, management functions, assets and liabilities, revenues and expenses, balance sheets and cash flows, present and future values, opportunity costs, etc. These will be some of your tools and companions along the road to realize your future aspiration as cultural manager.

Objectives

1. To provide the students with a theoretical framework.
2. To complement the theory with practical orientation for applying the theory.
3. To understand the management process as well as the managerial functions and methods.
4. To understand the different forms of business and non-profit organizations.
5. To understand the different financial statements.
6. To understand the financial peculiarities of cultural companies and investments.
7. To understand the time value of money and the opportunity cost concept.
8. To understand the cost behavior for a company over time.
9. To acquire exposure to practical case studies from different parts of the world.